参考答案

(1)供应者讨价还价能力:
虽然只有两家供应商达到甲公司的供货标准,从理论上讲,这两家供应商应该有较强的供货能力;但也应考虑到,甲公司的采购量占到这两家公司销售量的93%。在此情况下,形成了供货商和甲公司互相依存的平衡状态。
(2)购买者讨价还价能力:
由于甲公司进入祖国大陆市场较早,那时大陆刚刚开放,因此,该公司的产品及品牌给那时的儿童和家长留下了先人为主的深刻印象。儿童对其有忠诚度;且大陆的几家儿童食品生产企业在口味、包装、理念等方面不如甲公司,因此,消费者具有一定的忠诚度,且选择余地小,因此,讨价还价能力不高。
(3)潜在进入者的进入威胁:
由于甲公司进入祖国大陆市场较早,品牌深入人心;且经营规模大,有规模经济效应。且目前市场已趋于饱和,对于潜在进入者构成了较大的进入障碍。
(4)替代品的替代威胁:
由于儿童食品的特点,目前尚未有差异化非常明显且符合儿童身体健康和心理特征的替代食品。
(5)产业内现有企业的竞争:
祖国大陆几家儿童食品生产企业只是靠历史积累的商誉来维持目前的销售份额。但从长远看,如果这些企业不采用有力措施进行战略变革的话,迟早会处于竞争劣势,甚至被淘汰出市场。其他小的儿童食品生产企业无论在生产规模,还是在品牌方面,甚至是在产品质量方面,都无法构成对甲公司的威胁。
(1) Bargaining Power of suppliers:
Although there are only two suppliers to meetthe company's standards of supply, in theory, thetwo vendors should have a strong supply capaci-ty.However, it should also be considered thatthe amount of A company's purchase amountsto 93% of total sales of these two companies, Inthis case, it reaches an equilibrium status thatsupplier and A company is interdependent witheach other.
(2) Bargaining Power of purchasers:
AsA company entered the mainland market rela-tively early, and the mainland China was justopen at that time.As a result, the company' sproducts and brand left children and parents witha preconceived impression.Children are loyal tothe products.Also, the products made by main-land companies are not as good as the products ofA Company in terms of flavor, packaging andconcepts.Therefore, consumers have certainloyalties, limited choices, and less bargainingpower.
(3) Threat of Potential entrants:
As the company entered the mainland market rel-atively early and the brand enjoys popular sup-port, the business has economies of scale.Also,the current market has become saturated, whichposes a high barrier to entry for potential en-trants.
(4) Threat of Substitutes:
Because of the characteristics of children's food,there is no alternative food that is differentiatedfrom the products that meets the physical andpsychological characteristics of children.
(5) Competitors in the same industry:
Mainland children food production enterprises on-ly rely on the historical accumulation of goodwillto sustain current sales.But in the long run,ifthese companies do not apply strong measures forstrategic change, sooner or later, will be at acompetitive disadvantage, or even be eliminatedout of the market.Other small children's foodmanufacturers will not be a threat to A Companyin terms of production scale, branding, and evenproduct quality.