- 阅读理解A
题干：Nameshavegainedincreasingimportanceinthecompetitiveworldofhighereducation.Ascollegesstriveformarketshare,theyarelookingfornamesthatprojecttheimagetheywantorreflectthechangestheyhopetomake.TrentonStateCollege,forexample,becametheCollegeofNewJerseynineyearsagowhenitbeganraisingadmissionsstandardsandappealingtostudentsfromthroughoutthestate.“AllIhearinhighereducationis,brand，brand,brand，”saidTimWesterbeck,whospecializesinbrandingandismanagingdirectorofLipmanHearne,amarketingfirmbasedinChicagothatworkswithuniversitiesandothernonprofitorganizations.“Therehasbeenaseachangeoverthelast10years.Marketingusedtobealmostadirtywordinhighereducation.”Notalleffortsatnamechangesaresuccessful,ofcourse.In1997,theNewSchoolforSocialResearchbecameNewSchoolUniversitytoreflectitsgrowthintoacollectionofeightcolleges,offeringalistofmajorsthatincludespsychology，music，urbanstudiesandmanagement.ButNewYorkerscontinuedtocallittheNewSchool.Now，afterspendinganundisclosedsumonanonlinesurveyandamarketingconsultant’screationof“namingstructures”“brandarchitecture”and“identitysystems,”theuniversityhascomeupwithanewname：theNewSchool.BeginningMonday,itwilladoptnewlogos(标识）,banners,businesscardsandevennewnamesfortheindividualcolleges,alltoincludethewords”theNewSchool.”Changesinnamesgenerallyrevealsignificantshiftsinhowacollegewantstobeperceived.InalteringitsnamefromCalState,Hayward,toCalState，EastBay，theuniversityhopedtoprojectitsexpandingroleintwomostlysuburbancountrieseastofSanFrancisco.TheUniversityofSouthernColorado,astateinstitution,becameColoradoStateUniversityatPueblotwoyearsago,hopingtohighlightmanyinternalchanges,includingofferingmoregraduateprogramsandsettinghigheradmissionsstandards.BeaverCollegeturneditselfintoArcadiaUniversityin2001forseveralreasons：tobreaktheconnectionwithitspastasawomen'scollege,topromoteitsgrowthintoafull-fledged(完全成熟的)universityandofficialsacknowledged，toeliminatesomejokesaboutthecollege’soldnameonlate-nighttelevisionand”morningzoo”radioshows.Manycollegeofficialssaidchanginganameandimagecouldproducesubstantialresults.AtArcadia,inadditiontotheriseinapplications，theaveragestudent’stestscorehasincreasedby60points,JuliRoebeck,anArcadiaspokeswoman,said.
题目：According to the spokeswoman, the name change of Beaver College_____. - A 、turns out very successful
- B 、fails to attain its goal
- C 、has eliminated some jokes
- D 、has transformed its status
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参考答案【正确答案：A】
细节题。根据题干中的信号词spokeswoman定位到文章最后一句：At Arcadia, in addition tothe rise in applications, the average student's test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said(阿卡狄亚大学的一名女发言人Juli Roebeck说，不仅申请就读阿卡狄亚大学的人数有所增加，学生考试的平均成绩也提高了 60分）。这是比福学院更名为阿卡狄亚大学带来的良好结果, 也就是说比福学院的更名是成功的。因此, A选项为正确答案。
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