- 阅读理解A
题干：Nameshavegainedincreasingimportanceinthecompetitiveworldofhighereducation.Ascollegesstriveformarketshare,theyarelookingfornamesthatprojecttheimagetheywantorreflectthechangestheyhopetomake.TrentonStateCollege,forexample,becametheCollegeofNewJerseynineyearsagowhenitbeganraisingadmissionsstandardsandappealingtostudentsfromthroughoutthestate.“AllIhearinhighereducationis,brand，brand,brand，”saidTimWesterbeck,whospecializesinbrandingandismanagingdirectorofLipmanHearne,amarketingfirmbasedinChicagothatworkswithuniversitiesandothernonprofitorganizations.“Therehasbeenaseachangeoverthelast10years.Marketingusedtobealmostadirtywordinhighereducation.”Notalleffortsatnamechangesaresuccessful,ofcourse.In1997,theNewSchoolforSocialResearchbecameNewSchoolUniversitytoreflectitsgrowthintoacollectionofeightcolleges,offeringalistofmajorsthatincludespsychology，music，urbanstudiesandmanagement.ButNewYorkerscontinuedtocallittheNewSchool.Now，afterspendinganundisclosedsumonanonlinesurveyandamarketingconsultant’screationof“namingstructures”“brandarchitecture”and“identitysystems,”theuniversityhascomeupwithanewname：theNewSchool.BeginningMonday,itwilladoptnewlogos(标识）,banners,businesscardsandevennewnamesfortheindividualcolleges,alltoincludethewords”theNewSchool.”Changesinnamesgenerallyrevealsignificantshiftsinhowacollegewantstobeperceived.InalteringitsnamefromCalState,Hayward,toCalState，EastBay，theuniversityhopedtoprojectitsexpandingroleintwomostlysuburbancountrieseastofSanFrancisco.TheUniversityofSouthernColorado,astateinstitution,becameColoradoStateUniversityatPueblotwoyearsago,hopingtohighlightmanyinternalchanges,includingofferingmoregraduateprogramsandsettinghigheradmissionsstandards.BeaverCollegeturneditselfintoArcadiaUniversityin2001forseveralreasons：tobreaktheconnectionwithitspastasawomen'scollege,topromoteitsgrowthintoafull-fledged(完全成熟的)universityandofficialsacknowledged，toeliminatesomejokesaboutthecollege’soldnameonlate-nighttelevisionand”morningzoo”radioshows.Manycollegeofficialssaidchanginganameandimagecouldproducesubstantialresults.AtArcadia,inadditiontotheriseinapplications，theaveragestudent’stestscorehasincreasedby60points,JuliRoebeck,anArcadiaspokeswoman,said.
题目：The case of name changing from Cal State, Hayward to Cal State, East Bay indicates that the university _____. - A 、is perceived by the society
- B 、hopes to expand its influence
- C 、prefers to reform its teaching programs
- D 、expects to enlarge its campus
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参考答案【正确答案：B】
例证题。通常来说，举例是为了证明一个观点。文章第五段举Cal State的例子就是为了证明该段第一句提出的观点：Changes in names generally reveal significant shifts in how a collegewants to be perceiveck更名通常可以显示大学在希望获得社会认知方面上的重大转变）。也就是说, 学校更名是为了扩大社会影响力。此外，该段第二句后半部分:the university hoped toproject its expanding role…也说明了该学校改名是为了扩大影响力。因此，B选项为正确答案。
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