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  • 阅读理解A
    题干:Asanyonewhohastriedtoloseweightknows,realisticgoal-settinggenerallyproducesthebestresults.That'spartiallybecauseitappearspeoplewhosetrealisticgoalsactuallyworkmoreefficiently,andexertmoreeffort,toachievethosegoals.What'sfarlessunderstoodbyscientists,however,arethepotentiallyharmfuleffectsofgoal-setting.Newspapersrelaydailyaccountsofgoal-settingprevalentinindustriesandbusinessesupanddownbothWallStreetandMainStreet,yettherehasbeensurprisinglylittleresearchonhowthelong-trumpetedpracticeofsettinggoalsmayhavecontributedtothecurrenteconomiccrisis,andunethicalbehavioringeneral.“Goalsarewidelyusedandpromotedashavingreallybeneficialeffects.Andyet,thesamemotivationthatcanpushpeopletoexertmoreeffortinaconstructivewaycouldalsomotivatepeopletobemorelikelytoengageinunethicalbehaviors,”saysMauriceSchweitzer,anassociateprofessoratPenn'sWhartonSchool.“Itturnsoutthere'snoeconomicbenefittojusthavingagoal---youjustgetapsychologicalbenefit”Schweitzersays.“Butinmanycases,goalshaveeconomicrewardsthatmakethemmorepowerful.”AprimeexampleSchweitzerandhiscolleaguesciteisthe2004collapseofenergy-tradinggiantEnron,wheremanagersusedfinancialincentivestomotivatesalesmentomeetspecificrevenuegoals.Theproblem,Schweitzersays,istheactualtradeswerenotprofitable.Otherstudieshaveshownthatsaddlingemployeeswithunrealisticgoalscancompelthemtolie,cheatorsteal.Suchwasthecaseintheearly1990swhenSearsimposedasalesquotaonitsautorepairstaff.Itpromptedemployeestooverchargeforworkandtocompleteunnecessaryrepairsonacompanywidebasis.Schweitzerconcedeshisresearchrunscountertoaverylargebodyofliteraturethatcommendsthemanybenefitsofgoal-setting.Advocatesofthepracticehavetakenissuewithhisteam'suseofsuchevidenceasnewsaccountstosupporthisconclusionthatgoal-settingiswidelyover-prescribed。Inarebuttal(反驳)paper,Dr.EdwinLockewrites:“Goal-settingisnotgoingaway.Organizationscannotthrivewithoutbeingfocusedontheirdesiredendresultsanymorethananindividualcanthrivewithoutgoalstoprovideasenseofpurpose.”ButSchweitzercontendsthe“mountingcausalevidence”linkinggoal-settingandharmfulbehaviorshouldbestudiedtohelpspotlightissuesthatmeritcautionandfurtherinvestigation.“Evenafewnegativeeffectscouldbesolargethattheyoutweighmanypositiveeffects,”hesays.“Goal-settingdoeshelpcoordinateandmotivatepeople.Myideawouldbetocombinethatwithcarefuloversight,astrongorganizationalculture,andmakesurethegoalsthatyouusearegoingtobeconstructiveandnotsignificantlyharmtheorganization,”Schweitzersays.
    题目: What does Maurice Schweitzer want to show by citing the example of Enron?()
  • A 、Setting realistic goals can turn a failing business into success
  • B 、Businesses are less likely to succeed without setting realistic goals
  • C 、Financial incentives ensure companies meet specific revenue goals
  • D 、Goals with financial rewards have strong motivational power

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【正确答案:D】

作者的观点一旦确立,所有的论述都是围绕观点展开。本着这一基本思路,文章中的例子都是为了说明目标制定虽然会让人有巨大的动力,但只跟经济挂钩的目标却有可能驱使人们做违背道义的事,从而带来负面的影响。而且在出现信息词“Enron”之前的那一段的最后一句“But in many cases, goals have economic rewards that make them more powerful.”也可以明确对应选项D.Goals with financial rewards have strong motivational power.

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