MBA考试
报考指南考试报名准考证打印成绩查询考试题库

重置密码成功

请谨慎保管和记忆你的密码,以免泄露和丢失

注册成功

请谨慎保管和记忆你的密码,以免泄露和丢失

首页MBA考试题库正文
  • 阅读理解A
    题干:Communicationstechnologiesarefarfromequalwhenitcomestoconveyingthetruth.Thefirststudytocomparehonestyacrossarangeofcommunicationsmediahasfoundthatpeoplearetwiceaslikelytotellliesinphoneconversationsastheyareinemails.Thefactthatemailsareautomaticallyrecorded-andcancomebacktohaunt(困扰)you-appearstobethekeytothefinding.JeffHancockofCornellUniversityinIthaca,NewYork,asked30studentstokeepacommunicationsdiaryforaweek.Inittheynotedthenumberofconversationsoremailexchangestheyhadlastingmorethan10minutes,andconfessedtohowmanyliestheytold.Hancockthenworkedoutthenumberofliesperconversationforeachmedium.Hefoundthatliesmadeup14percentofemails,21percentofinstantmessages,27percentofface-to-faceinteractionsandanastonishing37percentofphonecalls.Hisresults,tobepresentedattheconferenceonhuman-computerinteractioninVienna,Austria,inApril,havesurprisedpsychologists.Someexpectedemailerstobethebiggestliars,reasoningthatbecausedeceptionmakespeopleuncomfortable,thedetachment(非直接接触)ofemailingwouldmakeiteasiertolie.Othersexpectedpeopletoliemoreinface-to-faceexchangesbecausewearemostpractisedatthatformofcommunication.ButHancocksaysitisalsocrucialwhetheraconversationisbeingrecordedandcouldbereread,andwhetheritoccursinrealtime.Peopleappeartobeafraidtoliewhentheyknowthecommunicationcouldlaterbeusedtoholdthemtoaccount,hesays.Thisiswhyfewerliesappearinemailthanonthephone.Peoplearealsomorelikelytolieinrealtime-inaninstantmessageorphonecall,say-thaniftheyhavetimetothinkofaresponse,saysHancock.Hefoundmanyliesarespontaneous(脱口而出的)responsestoanunexpecteddemand,suchas:“Doyoulikemydress?”Hancockhopeshisresearchwillhelpcompaniesworkoutthebestwaysfortheiremployeestocommunicate.Forinstance,thephonemightbethebestmediumforsaleswhereemployeesareencouragedtostretchthetruth.Butgivenhisresults,workassessment,wherehonestyisapriority,mightbebestdoneusingemail.
    题目:According to Hancock, the telephone is a preferable medium for promoting sales because_____.
  • A 、salesmen can talk directly to their customers
  • B 、salesmen may feel less restrained to exaggerate
  • C 、salesmen can impress customers as being trustworthy
  • D 、salesmen may pass on instant messages effectively

扫码下载亿题库

精准题库快速提分

参考答案

【正确答案:B】

细节题。末段提到:由Hancock的研究结果可知,销售人员与客户联系时最好采用电话方式,因为在电话里往往可以夸大事实,尽量吹嘘产品的优点。B选项中的feel less restrainedto exaggerate 对应文中的 are encouraged to stretch the truth。

您可能感兴趣的试题
热门试题换一换

亿题库—让考试变得更简单

已有600万用户下载