- 阅读理解A
题干：Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors—habits—amongconsumers.Thesehabitshavehelpedcompaniesearnbillionsofdollarswhencustomerseatsnacksorwipecountersalmostwithoutthinking,ofteninresponsetoacarefullydesignedsetofdailycues.“Therearefundamentalpublichealthproblems,likedirtyhandinsteadofasoaphabit,thatremainkillersonlybecausewecan’tfigureouthowtochangepeople’shabits,”saidDr.Curtis,thedirectoroftheHygieneCenterattheLondonSchoolofHygiene&TropicalMedicine.“Wewantedtolearnfromprivateindustryhowtocreatenewbehaviorsthathappenautomatically.”ThecompaniesthatDr.Curtisturnedto—Procter&Gamble,Colgate-PalmoliveandUnilever—hadinvestedhundredsofmillionsofdollarsfindingthesubtlecuesinconsumers’livesthatcorporationscouldusetointroducenewroutines.Ifyoulookhardenough,you’llfindthatmanyoftheproductsweuseeveryday—chewinggums,skinmoisturizers,disinfectingwipes,airfresheners,waterpurifiers,healthsnacks,antiperspirants,colognes,teethwhiteners,fabricsofteners,vitamins—areresultsofmanufacturedhabits.Acenturyago,fewpeopleregularlybrushedtheirteethmultipletimesaday.Today,becauseofshrewdadvertisingandpublichealthcampaigns,manyAmericanshabituallygivetheirpearlywhitesacavity-preventingscrubtwiceaday,oftenwithColgate,Crestoroneoftheotherbrands.Afewdecadesago,manypeopledidn’tdrinkwateroutsideofameal.Thenbeveragecompaniesstartedbottlingtheproductionoffar-offsprings,andnowofficeworkersunthinkinglysipbottledwateralldaylong.Chewinggum,onceboughtprimarilybyadolescentboys,isnowfeaturedincommercialsasabreathfreshenerandteethcleanserforuseafterameal.Skinmoisturizersareadvertisedaspartofmorningbeautyrituals,slippedinbetweenhairbrushingandputtingonmakeup.“Ourproductssucceedwhentheybecomepartofdailyorweeklypatterns,”saidCarolBerning,aconsumerpsychologistwhorecentlyretiredfromProcter&Gamble,thecompanythatsold$76billionofTide,Crestandotherproductslastyear.“Creatingpositivehabitsisahugepartofimprovingourconsumers’lives,andit’sessentialtomakingnewproductscommerciallyviable.”Throughexperimentsandobservation,socialscientistslikeDr.Berninghavelearnedthatthereispowerintyingcertainbehaviorstohabitualcuesthroughruthlessadvertising.Asthisnewscienceofhabithasemerged,controversieshaveeruptedwhenthetacticshavebeenusedtosellquestionablebeautycreamsorunhealthyfoods.
题目： According to Dr. Curtis, habits like hand washing with soap（）. - A 、should be further cultivated
- B 、should be changed gradually
- C 、are deeply rooted in history
- D 、are basically private concerns
扫码下载亿题库
精准题库快速提分
参考答案【正确答案：A】
A. 应当进一步培养；B. 应当逐步改变；C. 在历史上根深蒂固；D. 基本上属于个人关注的问题
文章第二段中：Dr. Curtis指出：There are fundamental public health problems, like dirty hand instead of a soap habit, that remain killers （一些基本的公共卫生问题，如不用肥皂洗手仍然威胁人们的生命），并表示We wanted to learn from private industry how to create new behaviors that happen automatically.（我们要向私有企业学习如何创造新的无意识习惯），可见他的观点是用肥皂洗手应该成为人们的习惯，即应该进一步培养。故正确答案为A。
您可能感兴趣的试题- 1 【单选题】I like your methods of teaching very much and shall（）them in my school.
- A 、accept
- B 、acquire
- C 、adopt
- D 、adapt
- 2 【单选题】The reason why so many children like to eat this new brand of biscuit is that it is particularly sweetand（）.
- A 、fragile
- B 、feeble
- C 、brisk
- D 、crisp
- 3 【单选题】"Do you like these shoes, Madam?""No, show me( )."
- A 、another
- B 、some others
- C 、other one
- D 、different ones
- 4 【单选题】 Do you like the material? Yes, it( )very soft.
- A 、is feeling
- B 、felt
- C 、feels
- D 、is felt
- 5 【单选题】You may do anything you like （）it is not against the law.
- A 、even if
- B 、so long as
- C 、unless
- D 、as soon as
- 6 【阅读理解A】The Western economies used to like the idea of “creative destruction” because it_____·
- A 、set a long-term rather than short-term goal
- B 、was an essential part of capitalist development
- C 、entailed a positive rather than negative mentality
- D 、was meant to be the destruction of developing economies
- 7 【阅读理解A】We can infer from Dr. Myers and Dr. Worm's paper that_____.
- A 、the stock of large predators in some old fisheries has reduced by 90%
- B 、there are only half as many fisheries as there were 15 years ago
- C 、the catch sizes in new fisheries are only 20% of the original amount
- D 、the number of larger predators dropped faster in new fisheries than in the old
- 8 【阅读理解A】By saying “these figures are conservative" ( Line 1，Para.3)，Dr. Worm means that_____.
- A 、fishing technology has improved rapidly
- B 、the catch-sizes are actually smaller then recorded
- C 、the marine biomass has suffered a greater loss
- D 、the date collected so far are out of date
- 9 【阅读理解A】Dr. Myers and other researchers hold that_____.
- A 、people should look for a baseline that can work for a longer time
- B 、fisheries should keep their yields below 50% of the biomass
- C 、the ocean biomass should restored to its original level
- D 、people should adjust the fishing baseline to the changing situation
- 10 【阅读理解A】Dr. Brosnan and Dr. de Waal have eventually found in their study that the monkeys_____.
- A 、prefer grapes to cucumbers
- B 、can be taught to exchange things
- C 、will not be co-operative if feeling cheated
- D 、are unhappy when separated from others
热门试题换一换
- His wife is constantly finding（）with him, which makes him very angry.
- Out of（）revenge, he did his worst to blacken her character and ruin her reputation.
- Many ecologists believe that lots of major species in the world are on the（）of extinction.
- 某金库发生了失窃案。公安机关侦查确定，这是一起典型的内盗案，可以断定金库管理员甲、乙、丙、丁中至少有一人是作案者。办案人员对四人进行了询问，四人的回答如下： 甲：“如果乙不是窃贼，我也不是窃贼。” 乙：“我不是窃贼，丙是窃贼。” 丙：“甲或者乙是窃贼。” 丁：“乙或者丙是窃贼。” 后来事实表明，他们四人中只有一人说了真话。 根据以上陈述，以下哪项一定为假（）。
- 已知某公司男员工的平均年龄和女员工的平均年龄，则能确定该公司员工的平均年龄。（） （1）已知该公司员工的人数 （2）已知该公司男、女员工的人数之比
- 的解是（）。
- Although the fuel consumption is greater in thenorthern hemisphere, temperatures there seem to be falling. This is（）.
- You have just come back from the U.S. as a member of a Sino-American cultural exchange program. Write a letter to your American colleague to 1) express your thanks for his/her warm reception; 2) welcome him/her to visit China in due course. You should write about 100 words on the ANSWER SHEET. Do not sign your own name at the end of the letter. Use “Zhang Wei” instead. Do not write your address.
亿题库—让考试变得更简单
已有600万用户下载
3gRon