- 阅读理解A
题干:AdvertisinghasbeenamongEngland’sbiggestgrowthindustriessincethewar,intermsoftheratioofmoneyearningstodemonstrableachievement.Whyallthisfantasticexpenditure?Perhapstheansweristhatadvertisingsavesthemanufacturesfromhavingtothinkaboutthecustomer.Atthestageofdesigninganddevelopingaproduct,thereisquiteenoughtothinkaboutwithoutworryingoverwhetheranybodywillwanttobuyit.Thedesignerisbusyenoughwithoutaddingcustomerappealtoallhisotherproblemsofmanhoursandmachinetolerancesandstressfactors.Sotheyjustgoaheadandmakethethingandleaveittotheadvertisertofindelevenwaysofmakingitappealtopurchasersaftertheyhavefinishedit,bypretendingthatitconfers(授予)status,orattractslove,orsignifiesmanliness.Iftheadvertisingagencycandothisauthoritativelyenough,themanufacturerisinclover(生活舒适).Othermanufacturersfindadvertisingsavesthemfromchangingtheirproduct.Andmanufacturershatechange.Theidealproductisonewhichgoesonunchangedforever.If,therefore,foronereasonoranother,somealterationseemscalledfor,howmuchbettertochangetheimage,thepacketorthepitchmadebytheproduct,ratherthangotoalltheinconvenienceofchangingtheproductitself.Theadvertisingmanhastocombinethequalitiesofthethreemostauthoritativeprofessions:Church,Bar,andMedicine.Thegreatskillrequiredofourpriests,mosthighlydevelopedinmissionariesbutpresent,indeedmandatory,inall,istheskillofgettingpeopletobelieveinandcontributemoneytosomethingwhichcanneverbelogicallyproved.AttheBar,anessentialabilityisthatofpresentingthemostpersuasivecaseyoucantoajuryofordinarypeople,withemotionalappealsmasqueradingaslogicalexposition:acaseyoudonotnecessarilyhavetobelieveinyourself,justoneyouhavestudiouslyavoideddiscoveringtobefalse.AsforMedicine,anydoctorwillconfirmthatalargepartofhisjobisnotclinicaltreatmentbutfaithhealing.Hisapparentlyscientificapproachenableshispatientstobelievethatheknowsexactlywhatiswrongwiththemandexactlywhattheyneedtoputthemright,justasadvertisingdoes—“Rundown?Youneed...”“Noonewilldancewithyou?Adabof...willmakeyoupopular”.Advertisingmenusestatisticsratherlikeadrunkusesalamppostforsupportratherthanillumination.Theywilldressanyoneupinawhitecoattoappearlikeanunimpeachableauthorityor,failingthat,theywillevenbehappywiththeannouncement,“Asusedby90%oftheactorswhoplaydoctorsontelevision.”Theirengagingqualityisthattheyenjoyhavingtheirlatestrusesuncoveredalmostasmuchasanyoneelse.
题目: Advertising are appreciated by manufacturers because they(). - A 、advise them on ways of giving a product customer appeal
- B 、accept responsibility for giving a product customer appeal
- C 、advise them on the best time to go ahead with production
- D 、consult them during the design and development stages

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【正确答案:B】
第二段The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.在产品设计和研发阶段,厂家可以有足够的时间来考虑而不必担心是否每个人都会买它。设计人员在忙于考虑诸如劳动力时间、机器强度以及压力因素时可以不考虑消费者喜好的因素。所以他们可以只管生产出产品然后让广告商通过声称此商品象征身份、地位,能够吸引爱情或是彰显男人魅力等,去寻找足够的理由来吸引消费者购买。倘若广告代理果真能做到足够令人信服,厂家则可高枕无忧了。因此选B。

- 1 【单选题】I suffered from mental( )because of stress from my job.
- A 、damage
- B 、release
- C 、relief
- D 、fatigue
- 2 【单选题】Many manufacturers were accused of concentrating too heavily on cost reduction, often at the()of the quality of their products.
- A 、expense
- B 、exposure
- C 、expansion
- D 、expectation
- 3 【单选题】Nobody likes him because he( )others.
- A 、is always criticizing
- B 、always criticizes
- C 、does always criticize
- D 、has always criticized
- 4 【单选题】All flights ( )because of the snowstorm, many passengers could do nothing but take the train.
- A 、had been cancelled
- B 、have been cancelled
- C 、were cancelled
- D 、having been cancelled
- 5 【阅读理解A】 The passage tells us that some manufacturers, instead of changing their product, would prefer to change its ().
- A 、production cost
- B 、quality
- C 、market value
- D 、appeal
- 6 【阅读理解A】 Advertising men dress people up in white coats because().
- A 、it makes their advertisements more conspicuous
- B 、it makes their advertisements more convincing
- C 、the majority of TV doctors are dressed up in white coats
- D 、it makes the actors take the job seriously
- 7 【阅读理解A】 The workers in Fiat’s plant were pessimistic because().
- A 、the car division of the Fiat group was in trouble
- B 、new models and future investment promised no hope of getting their jobs back
- C 、there will be heavy job losses in the giant Mirafiori plant
- D 、they were facing the threat of losing their jobs
- 8 【阅读理解A】 The momentum of demonstrations in fast-food industry is unusual because().
- A 、it' s difficult to organize employees
- B 、it' s difficult to strike at the same time
- C 、the scale of the strike is large
- D 、the employee turnover is high
- 9 【阅读理解A】 The authors of the research article are optimistic because().
- A 、the problem is solvable
- B 、their approach is costless
- C 、the recruiting rate has increased
- D 、their findings appeal to students
- 10 【阅读理解A】Parents come to the Institute because they want_____.
- A 、their children to become as intelligent as Leonardo da Vinci
- B 、to learn how to teach their children about nature
- C 、to develop their own abilities to help their children
- D 、their children to develop instincts of love and understanding
- 随着文化知识越来越重要,人们花在读书上的时间越来越多,文人学子中近视患者的比例也越来越高。即便在城里工人、乡镇农民中,也能看到不少人戴近视眼镜。然而,在中国古代很少发现患有近视的文人学子,更别说普通老百姓了。 以下除哪项外,均可以解释上述现象()。
- 如图,一个储物罐的下半部分是底面直径与高均是20m的圆柱体、上半部分(顶部)是半球形。已知底面与顶部的造价是400元/,侧面的造价300元/,该储物罐的造价是(π≈3.14)()。
- 挣更多的钱能让人更快乐,至少在某种程度上是这样的。但是新的研究表明,反过来也是如此,快乐的人能挣更多的钱。伦敦大学的研究人员在对一万多名美国人进行研究后发现,那些情绪积极、在成长过程中对生活感到更满意的人,在达到29岁的年龄时其收入也较高。 以下哪项最能对上述研究结论提出质疑()。
- 设有两组数据则能确定a的值。() (1)与的均值相等 (2)与的方差相等
- 考古学家近日于法国阿尔勒地区发现一只耳廓骨,在这只耳廓骨的内侧,有明显的锐器切割痕迹,考古学家经过骨骼结构调查分析后认为,这只左耳属于一位30至40岁的白人男性,而当时的梵高正是在其35岁时割下了自己的左耳。除了骨骼被发现的地点和骨骼的年龄与梵高的生平相符,考古学家甚至在被发现的耳廓骨附近,找到了与梵高自画像中尺寸相符的烟斗和一支梵高的画笔,烟斗中还塞满了梵高最喜爱的烟草。因此,尽管还没有进行DNA配对检测,考古学家们仍然确认这只耳朵应属于这位后印象派画家梵高。 以下哪项能够加强上述论证()。
- By giving the example “you meet Mrs. Beatty and you notice a distinguishing eyebrow”, Dr.Small is trying to explain the memory tool of_____.
- The author’s attitude towards the US gun culture is_____.
- According to the author, bilingualism can help_____.
- By saying “Stratford cries poor traditionally" ( Line 2,Para.4),the author implies that_____.

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