- 阅读理解B
题干:Large,multinationalcorporationsmaybethecompanieswhoseupsanddownsseizetheheadlines.ButtoafargreaterextentthanmostAmericansrealize,theeconomy'svitalitydependsonthefortunesoftinyshopsandrestaurants,neighborhoodservicesandfactories.Smallbusinesses,definedasthosewithfewerthan100workers,nowemploy60percentoftheworkforceandareexpectedtogeneratehalfofallnewjobsbetweennowandtheyear2,000.Some1.2millionsmallfirmshaveopenedtheirdoorsoverthepast6yearsofeconomicgrowth,and1989willseeanadditional200,000entrepreneursstrikingoffontheirown.Toomanyofthesepioneers,however,willblazeaheadunprepared.Idealistswilloverestimatetheclamor(大声的要求)fortheirproductsorfalltofactorinthecompetition.Nearlyeveryonewillunderestimate,oftenfatally,thecapitalthatsuccessrequires.Midcareerexecutives,forcedbyatakeoverorarestructuringtoquitthecorporationandfindanotherwaytosupportthemselves,maysavor(欣赏)theideaofbeingtheirownbossbutmayforgetthatentrepreneursmustalso,atleastforawhile,bebookkeepersandreceptionists,too.AccordingtoSmallBusinessAdministrationdata,24ofevery100businessesstartingouttodayarelikelytodisappearintwoyears,and27morewillhaveshuttheirdoorsfouryearsfromnow.By1995,morethan60ofthose100start-upswillhavefolded.Anewstudyof3,000smallbusinesses,sponsoredbyAmericanExpressandtheNationalFederationofIndependentBusiness,suggestsslightlybetterodds:threeyearsafterstart-up,77percentofthecompaniessurveyedwerestillalive.Mostcreditedtheirsuccessinlargeparttohavingpickedabusinesstheyalreadywerecomfortablein.80percenthadworkedwiththesameproductorserviceintheirlastjobs.Thinkingthroughanenterprisebeforethelaunchisobviouslycritical.Butmanyentrepreneursforgetthatafirm'shealthinitsinfancymaybelittleindicationofhowwellitwillage.Youmusttenderlymonitoritspulse.Intheirzealtoexpand,smallbusinessownersoftenignoreearlywarningsignsofastagnant(停滞的)marketorofdecayingprofitability.Theyhopefullypourmoreandmoreintotheenterprise,preferringnottoacknowledgeerodingprofitmarginsthatmeanthemarketfortheiringeniousserviceorproducthasevaporated,orthattheymustcutthepayrollorvacatetheirlavishoffices.Onlywhenthefinancialwellrunsdrydotheyseetheseriousnessoftheillness,andbythenthepatientisusuallytoofargonetosave.Frequentchecksofyourfirm'svitalsignswillalsoguideyoutoasensiblerateofgrowth.Tosnatchopportunity,youmustspotthesignalsthatitistimetoconquerthenewmarkets,addproductsorperhapsfranchise(给予特权)yourhotideas.
题目:The main difference between a multinational corporation and a small business lies in - A 、sufficient preparation for his new business
- B 、the ups and downs of the transnational corporations
- C 、about 2, 400 small enterprises alive
- D 、the number of workers
- E 、about 2, 310 small enterorises alive
- 、the careful thought about the small enterprises
- 、the fate of the small businesses such as small plants and restaurants
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【正确答案:D】
根据题干中 The main difference between a multinational corporation and a small business定位到第一段第三句。文章开头介绍了众多跨国公司的现状,之后作为对比,描述了小企业的情况。 Small businesses, defined as those with fewer than 100 workers 中的 defined 一词暗示了大小公司的差别主要在于雇佣人数的不同, 故D选项为正确答案。
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