- 阅读理解A
题干：InthefirstyearorsoofWebbusiness，mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently，astheWebprovedtobemorethanafashion，companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-businesssalesmakesensebecausebusinesspeopletypicallyknowwhatproductthey'relookingfor.Nonetheless，manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.“Businessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,”sayssenioranalystBlaneErwinofForresterResearch.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany’sprivateintranet.AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiesto“pull”customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto“push”informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably，thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscribers，computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany’sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercialpromotionbeginstofillthescreenuninvited,thedistinctionbetweentheWebandtelevisionfades.That’saprospectthathorrifiesNetpurists.ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon,com,andotherpioneersshowthataWebsitesellingtherightkindofproductswiththerightmixofinteractivity，hospitality，andsecuritywillattractonlinecustomers.Andthecostofcomputingpowercontinuestofreefall，whichisagoodsignforanyenterprisesettingupshopinsilicon.Peoplelookingback5or10yearsfromnowmaywellwonderwhysofewcompaniestooktheonlineplunge.
题目：Speaking of the online technology available for marketing, the author implies that_____. - A 、the technology is popular with many Web users
- B 、businesses have faith in the reliability of online transactions
- C 、there is a radical change in strategy
- D 、it is accessible limitedly to established partners
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参考答案【正确答案：C】
推理题。根据关键词online technology available for marketing可以定位到第三段第一句：网络商业模式的另一个重大变化是营销策略的变化。接着该段其他部分详细介绍了网上的营销策略从“推”到“拉”的变化。C选项是对整个段落的概括, 因此为正确答案。
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- A 、mood
- B 、mission
- C 、manner
- D 、vision
- 2 【单选题】Computer technology will( )a revolution in business administration.
- A 、bring around
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- C 、bring out
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- A 、it’s stock is far less than that of other countries
- B 、it does not have much influence on Turkey’s economic progress
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- 6 【阅读理解A】 Generally speaking, the author’s attitude toward gene patenting is（）.
- A 、critical
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- 7 【写作】Suppose you are the marketing manager of ABC Company. You want to invite Pro. White to deliver a speech for the banquet that closes the meeting of the Asian Cement. Write him an email to 1) invite him to make a speech on the development of cement industry, and 2) express your appreciation. You should write about 100 words on the ANSWER SHEET. Do not sign you own name at the end of the letter. Use “Li Ming ” instead. Do not write the address.
- 8 【阅读理解A】 According to Caroyln Freeman of Revelation Marketing, （）.
- A 、the old stick with products they learned to love in their youth
- B 、the baby boomers also favour pink as we see
- C 、the grey market will not grow forever
- D 、Britain will have a marketing surge aiming at old folks
- 9 【阅读理解A】Generally speaking, people（）.
- A 、feel poor if they have less than many others
- B 、feel rich if they have more than many others
- C 、tend to equate being happy with their feeling relatively rich
- D 、tend to expect more if they are richer than their neighbors
- 10 【阅读理解A】Computer technology is helpful for preserving minority languages in that it_____.
- A 、makes learning a global language unnecessary
- B 、facilitates the learning and using of those languages
- C 、raises public awareness of saving those languages
- D 、makes it easier for linguists to study those languages
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- （18）
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