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  • 阅读理解A
    题干:Nationally,anageingpopulationisaproblem.Butlocallyitcanbeaboon.Theover-50scontrol80%ofBritain'swealth,andliketospenditonhousesandhigh-streetshopping.Theyoung"generationrent",bycontrast,ispoor,distractibleandliabletoshoponline.Peopleagedbetween50and74spendtwiceasmuchastheunder-30soncinematickets.Between2000and2010restaurantspendingbythoseaged65-74increasedby33%,whiletheunder-30sspent18%less.Andwhiletheyoungstillstruggletofindwork,olderpeopleareretiringlater.Duringthefinancialcrisisfull-timeemploymentfellforeveryagegroupbuttheover-65s,andtherehasbeenarashofolderentrepreneurs.Pensionersalsosupporttheworkingpopulationbyvolunteering:some100retireesinChristchurchhelpoutasbusinessmentors.Eveniftheywantedto,mostsmalltownsandcitiescouldnotcapturethecoolkids.Mobileyoungprofessionalscluster,andgreatlyprefertoclusterinLondon.EvensupposedmeccaslikeManchesterareageing:clubsinthatcityarebecomingmembers-only.Townsthataimtooyoung,likeBracknellandChippenham,canfindtheirhighstreetsfullofclosedLaSenzas(alingeriechain)andstrugglingtattooparlours.Companiesoftenlagbehindlocalauthoritiesinworkingthisout.TheyareLondon-obsessed,andhavebeenslowtoappreciatethegrowingeconomicheftoftheold--whoareassumed,oftenwrongly,tostickwithproductstheylearnedtoloveintheiryouth.ButCaroylnFreemanofRevelationMarketingreckonsBritaincouldbeonthevergeofamarketingsurgedirectedatthegreypound,"similartowhatwesawwiththepink".Thewindowwillnotremainopenforever:soonthebabyboomerswillstarttoail,andnooneelsealivetodayislikelytohavesucharichretirement.Meanwhile,withtheover-50sholdingthepursestrings,thetownsthatdrawthemarelikelytogrowmoreandmorepleasant.Decentrestaurantsandniceshopsspringupinthefavouredhauntsoftheold,justastheydointhetrendy,revampedboroughsofLondon.LatimerHouse,aChristchurchfurniturestorefullofretroclothingand1940smusic,wouldnotlookoutofplaceinHackney.Improvedhighstreetsthenenticecustomersofallages.Indeed,gentrificationandgerontificationcanlookremarkablysimilar.Oldfolkandyounghipstersaresimilarlyfondofvinylandtypewriters,andwanderaboutinoutsizedspectacles.Somepeopleneverlosetheiredge.
    题目: According to Caroyln Freeman of Revelation Marketing, ().
  • A 、the old stick with products they learned to love in their youth
  • B 、the baby boomers also favour pink as we see
  • C 、the grey market will not grow forever
  • D 、Britain will have a marketing surge aiming at old folks

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【正确答案:D】

根据题干定位到第四段。原文指出But Caroyln Freeman of Revelation Marketing reckons Britain could be on the verge of a marketing surge directed at the grey pound,“similar to what we saw with the pink".由此可推断出D项“英国会掀起针对老人进行的市场营销热潮”为正确答案。A项“老人只会购买年轻时就认定了的产品”,与卡罗琳·弗里曼无关。B项“婴儿潮时期出生的人也喜欢粉色,像我们看到的那样”,是对原文的曲解。C项“老人市场不会永远发展”与卡罗琳·弗里曼无关,也与原文不符,原文The window will not remain open forever是说市场的机会转瞬即逝。

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