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  • 阅读理解A
    题干:Whatwouldmakeasmokermorelikelytoquit,abigrewardforsucceedingoralittlepenaltyforfailing?ThatiswhatresearcherswantedtoknowwhentheyassignedalargegroupofCVSemployees(CVSCaremarkisthecountry'slargestdrugstorechainbysales),theirrelativesandfriendstodifferentsmokingcessationprograms."Addingabitofastickwasmuchbetterthanapurecarrot.Theselargeemployersarespendinganaverageof$800to$900peremployeeperyear,butinwaysthatareoftenblindtonormalhumanpsychology"saidDr.ScottHalpern,wholedthestudy.Thetrialwasintendedtochangethat.Researchersrandomlyassignedtheparticipantstoanumberofprogramoptionsandletthemdecidewhethertheywantedtoparticipate.Thepenaltyprogramrequiredparticipantstodeposit$150;sixmonthslater,thosewhohadquitsmokingwouldgetthedepositback,alongwitha$650reward.Intherewardonlyprogram,participantsweresimplyofferedan$800paymentiftheystavedoffcigarettesforsixmonths.Thetrial,whichwasdescribedinTheNewEnglandJournalofMedicineonWednesday,wasthelargestyettotestwhetherofferingpeoplefinancialincentivescouldleadtobetterhealth.Researchersfoundthatofferingincentiveswasfarmoreeffectiveingettingpeopletostopsmokingthanthetraditionalapproachofgivingfreesmokingcessationhelp,suchascounselingornicotinereplacementtherapylikegum,medicationorpatches.Buttheyalsofoundthatrequiringa$150depositthatwouldbelostifthepersonfailedtostayoffcigarettesforsixmonthsnearlydoubledthechancesofsuccess.“Thisisanoriginalsetoffindings,”saidCassR.Sunstein,aHarvardlawprofessorwhohelpeddevelopsomeinfluentialideasinthefieldofbehavioraleconomics,notablythatifthesocialenvironmentcanbechanged--forexample,bypostingsimplewarnings--peoplecanbenudgedintobetterbehavior."Theycouldbeappliedtomanyhealthissues,likealcoholism,orwheneverpeoplefaceseriousself-controlproblems."Overall,successeludedmostofthestudyparticipants.Morethan80percentofsmokersinthemostpopularpurerewardsgroupwerestillsmokingattheendofthestudy.Evenso,researcherssay,theirsuccessratewasfargreaterthanforthosewhogotthetraditionaltreatment.SmokingisthelargestcauseofpreventabledeathintheUnitedStates.Diseaseslinkedtoitkillmorethan480,000Americansayear.Andevenasmalldeclinecouldhaveabighealtheffect.
    题目:According to Cass R. Sunstein, the findings of study can be used in the following fields EXCEPT the field of ( ).
  • A 、warnings
  • B 、alcoholism
  • C 、health problems
  • D 、self-control issues

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参考答案

【正确答案:A】

根据题干关键词Cass R. Sunstein定位到第四段。由该段最后一句“这些发现可以应用到很多健康问题方面,如酗酒,或是人面临严重自我控制问题的时候”可知,B项“酗酒”属于C项“健康问题”,而C项和D项“自我控制问题”都属于这些发现的应用领域。A项“警告”与文章中的应用领域无关,符合题干,故A项为正确答案。

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