- 阅读理解A
题干：LastweekendKyleMacDonaldinMontrealthrewapartytocelebratethefactthathegothisnewhomeinexchangeforaredpaperclip.Startingayearago，MacDonaldbarteredtheclipforincreasinglyvaluablestuff,includingacampstoveandfreerentinaPhoenixflat.Havingannouncedhisaim(thehouse)inadvance,MacDonaldlikelygotaboostfromtechieseagertoseetheInternetpassthisdaringtestofitsnetworkingpower.“Mywholemotto(座右铭）was‘Startsmall,thinkbig,andhavefun’，”saysMacDonald,26,“Ireallykeptmyeffortonthecreativesideratherthanthebusinessside.”YetasoddastheMacDonaldexchangewas，barterisnowbigbusinessontheNet.Thisyearmorethan400,000companiesworldwidewillexchangesome$10billionworthofgoodsandservicesonagrowingnumberofbartersites.TheseWebsitesallowcompaniestotradeproductsforavirtualcurrency,whichtheycanusetobuygoodsfromothermembers.InIceland,garment-makerKapusalansellsathirdofitsoutputontheboomingVidskiptanetidexchange，earningvirtualmoneythatitusestobuymachineryandpaypartofemployeesalaries.TheTroc-servicesexchangeinFranceoffersmorethan4,600services,frommathlessonstoironing.Thisisnotaprimitivebartersystem.Bycreatingcurrencies,theInternetremovesamajorbarrier-whatBobMeyer,publisherofBarterNews,calls“thedoublecoincidenceofwants.”Thatis,twopartiesoncenotonlyhadtofindeachother,butalsoanexchangeofgoodsthatbothdesired.Now,theycanpricethedealinvirtualcurrency.Barteralsohelpsfirmsmakeuseofidlecapacity.Forexample,advertisingis“hugelybartered”becausemanymedia,particularlyontheWebcansupplynewadspaceatlittlecost.Moreover,Internetadsdon'tregisterinindustry-growthstatistics,becausemanyexchangesarearrangedoutsidetheformalexchanges.LikeeBay,mostbartersitesallowmembersto“grade”tradingpartnersforhonesty,qualityandsoon.Barterexchangescanallowfirmsincountrieswithhyperinflationornontradablecurrenciestoenterglobaltrades.Nextyear,anonprofitexchangecalledQuickLiftTwo(QL2)planstoopeninNairobi，offeringbarterdealsto38,000Kenyanfarmersinremoteareas.Twosmallplaneswilldeliverthegoods.QL2directorGaciiWaciumasaysthefarmersareexcitedtobe“liberatedfromcorruptmiddlemen.”Forthem,barterevokesabrightfuture,notaprecapitalistpast.
题目：It is implied that Internet advertisements can help_____· - A 、companies make more profit
- B 、companies do formal exchanges
- C 、media register in statistics
- D 、media grade barter sites
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参考答案【正确答案：A】
推理题。根据题干中的信号词Internet advertisements定位到第四段第二句many media, particularly on the Web can supply new ad space at little cost, 这句话的意思是“许多媒体，尤其是网络媒体可以用很低的成本提供新的广告空间”。可知，网络广告比较便宜, 可以节省成本。由于成本下降，公司的利润就可以提高，因此Α选项为正确答案。
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