- 阅读理解B
题干:Large,multinationalcorporationsmaybethecompanieswhoseupsanddownsseizetheheadlines.ButtoafargreaterextentthanmostAmericansrealize,theeconomy'svitalitydependsonthefortunesoftinyshopsandrestaurants,neighborhoodservicesandfactories.Smallbusinesses,definedasthosewithfewerthan100workers,nowemploy60percentoftheworkforceandareexpectedtogeneratehalfofallnewjobsbetweennowandtheyear2,000.Some1.2millionsmallfirmshaveopenedtheirdoorsoverthepast6yearsofeconomicgrowth,and1989willseeanadditional200,000entrepreneursstrikingoffontheirown.Toomanyofthesepioneers,however,willblazeaheadunprepared.Idealistswilloverestimatetheclamor(大声的要求)fortheirproductsorfalltofactorinthecompetition.Nearlyeveryonewillunderestimate,oftenfatally,thecapitalthatsuccessrequires.Midcareerexecutives,forcedbyatakeoverorarestructuringtoquitthecorporationandfindanotherwaytosupportthemselves,maysavor(欣赏)theideaofbeingtheirownbossbutmayforgetthatentrepreneursmustalso,atleastforawhile,bebookkeepersandreceptionists,too.AccordingtoSmallBusinessAdministrationdata,24ofevery100businessesstartingouttodayarelikelytodisappearintwoyears,and27morewillhaveshuttheirdoorsfouryearsfromnow.By1995,morethan60ofthose100start-upswillhavefolded.Anewstudyof3,000smallbusinesses,sponsoredbyAmericanExpressandtheNationalFederationofIndependentBusiness,suggestsslightlybetterodds:threeyearsafterstart-up,77percentofthecompaniessurveyedwerestillalive.Mostcreditedtheirsuccessinlargeparttohavingpickedabusinesstheyalreadywerecomfortablein.80percenthadworkedwiththesameproductorserviceintheirlastjobs.Thinkingthroughanenterprisebeforethelaunchisobviouslycritical.Butmanyentrepreneursforgetthatafirm'shealthinitsinfancymaybelittleindicationofhowwellitwillage.Youmusttenderlymonitoritspulse.Intheirzealtoexpand,smallbusinessownersoftenignoreearlywarningsignsofastagnant(停滞的)marketorofdecayingprofitability.Theyhopefullypourmoreandmoreintotheenterprise,preferringnottoacknowledgeerodingprofitmarginsthatmeanthemarketfortheiringeniousserviceorproducthasevaporated,orthattheymustcutthepayrollorvacatetheirlavishoffices.Onlywhenthefinancialwellrunsdrydotheyseetheseriousnessoftheillness,andbythenthepatientisusuallytoofargonetosave.Frequentchecksofyourfirm'svitalsignswillalsoguideyoutoasensiblerateofgrowth.Tosnatchopportunity,youmustspotthesignalsthatitistimetoconquerthenewmarkets,addproductsorperhapsfranchise(给予特权)yourhotideas.
题目:Before openingsmall businesses, the most important thing for small business owners is - A 、sufficient preparation for his new business
- B 、the ups and downs of the transnational corporations
- C 、about 2, 400 small enterprises alive
- D 、the number of workers
- E 、about 2, 310 small enterorises alive
- 、the careful thought about the small enterprises
- 、the fate of the small businesses such as small plants and restaurants
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【正确答案:6】
由题干中的 Before opening small businesses, the most important thing 定位到文章第三段第一句'opening small businesses 对应文中的 the launch, the most important 对应文中的 critical。 F选项(the careful thought about the small enterprises)对应文中的 thinking through anenterprise, 故F选项为正确答案。
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