- 阅读理解A
题干：Whatwouldyoudowith$590m?ThisisnowaquestionforGloriaMackenzie,an84-year-oldwidowwhorecentlyemergedfromhersmall,tin-roofedhouseinFloridatocollectthebiggestundividedlotteryjackpotinhistory.Ifshehopeshernew-foundfortunewillyieldlastingfeelingsoffulfillment,shecoulddoworsethantoreadHappyMoneybyElizabethDumnandMichaelNorton.Thesetwoacademicsuseanarrayofbehavioralresearchtoshowthatthemostrewardingwaystospendmoneycanbecounterintuitive.Fantasiesofgreatwealthofteninvolvevisionsoffancycarsandextravaganthomes.Yetsatisfactionwiththesematerialpurchaseswearsofffairlyquickly.Whatwasonceexcitingandnewbecomesold-hat;regretcreepsin.“Itisfarbettertospendmoneyonexperiences,”sayMs.DumnandMr.Norton,“likeinterestingtrips,uniquemealsorevengoingtothecinema.”Thesepurchasesoftenbecomemorevaluablewithtime—asstoriesormemories—particularlyiftheyinvolvefeelingmoreconnectedtoothers.Thisslimvolumeispackedwithtipstohelpwageslavesaswellaslotterywinnersgetthemost"happinessbangforyourbuck".Itseemsmostpeoplewouldbebetteroffiftheycouldshortentheircommutestowork,spendmoretimewithfriendsandfamilyandlessofitwatchingtelevision(somethingtheaverageAmericanspendsawhoppingtwomonthsayeardoing,andishardlyjollierforit).Buyinggiftsorgivingtocharityisoftenmorepleasurablethanpurchasingthingsforoneself,andluxuriesaremostenjoyablewhentheyareconsumedsparingly.ThisisapparentlythereasonMacDonald'srestrictstheavailabilityofitspopularMcRib—amarketingtrickthathasturnedtheporksandwichintoanobjectofobsession.ReadersofHappyMoneyareclearlyaprivilegedlot,anxiousaboutfulfillment,nothunger.Moneymaynotquitebuyhappiness,butpeopleinwealthiercountriesaregenerallyhappierthanthoseinpoorones.Yetthelinkbetweenfeelinggoodandspendingmoneyonotherscanbeseenamongrichandpoorpeoplearoundtheworld,andscarcityenhancesthepleasureofmostthingsformostpeople.Noteveryonewillagreewiththeauthors’policyideas,whichrangefrommandatingmoreholidaytimetoreducingtaxincentivesforAmericanhomebuyers.Butmostpeoplewillcomeawayfromthisbookbelievingitwasmoneywellspent.
题目： McRib is mentioned in Paragraph 3 to show that （）. - A 、consumers are sometimes irrational
- B 、popularity usually comes after quality
- C 、marketing tricks are often effective
- D 、rarity generally increases pleasure
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参考答案【正确答案：D】
文章第三段提到MacRib这个例子来证明"luxuries are most enjoyable when they are consumed sparingly"（有节制地消费奢侈品最令人愉悦），D选项“稀缺性会增加愉悦度”符合题意。
A“消费者是不理性的”、B“质量带来流行性”在文中没有体现，文中虽然提及市场策略，但是是为了说明稀缺性增加愉悦度，并不是旨在说明市场策略的有效性。因而D选项不正确。
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