- 阅读理解A
题干:ReachingnewpeaksofpopularityinNorthAmericaisIcebergWater,whichisharvestedfromicebergsoffthecoastofNewfoundland,Canada.ArthurvonWiesenberger,whocarriesthetitleWaterMaster,isoneofthefewwatercriticsinNorthAmerica.Asaboy,hespenttimeinthelargercitiesofItaly,FranceandSwitzerland,wherebottledwaterisconsumeddaily.Eventhen,hekeptawaterjournal,notingthebrandshelikedbest.“Mydogcouldtellthedifferencebetweenbottledandtapwater,”hesays.Butisplaintapwaterallthatbad?Notatall.Infact,NewYork’smunicipalwaterformorethanacenturywascalledthechampagneoftapwateranduntilrecentlyconsideredamongthebestintheworldintermsofbothtasteandpurity.Similarly,amagazineinEnglandfoundthattapwaterfromtheThamesRivertastedbetterthanseveralleadingbrandsofbottledwaterthatwere400timesmoreexpensive.Nevertheless,soft-drinkcompaniesviewbottledwaterasthenextbattle-groundformarketshare-thisdespitethefactthatover25percentofbottledwatercomesfromtapwater:PepsiCo’sAquafinaandCoca-Cola'sDasaniarebothpurifiedtapwaterratherthanspringwater.Asdinersthirstforleadingbrands,bottlersandrestaurateurssalivate(垂诞)overtheprofits.Arestaurant'stypicalmark-uponwineis100to150percent,whereasonbottledwaterit'soften300to500percent.Butsincewaterismuchcheaperthanwine,andmanyofthefancierbrandsaren'tavailableinstores,mostdinersdon’tnoticeorcare.Asaresult,somerestaurantsareturningupthepressuretosellbottledwater.AccordingtoanarticleinTheWallStreetJournal,someofthemoreshamelesstacticsincludeplacingattractivebottlesonthetableforavisualsell,listingbrandsonthemenuwithoutprices,andpouringbottledwaterwithoutevenaskingthedinersiftheywantit.Regardlessofhowit’ssold,thepopularityofbottledwatertapsintoourdesireforbetterhealth,ourwishtoappearcultivated,andevenalongingforlostpurity.
题目:Why are some restaurants turning up the pressure to sell bottled water? - A 、Bottled water brings in huge profits.
- B 、Competition from the wine industry is intense.
- C 、Most diners find bottled water affordable.
- D 、Bottled water satisfied diners’ desire to fashionable.
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参考答案
【正确答案:A】
推理题。由第六段开头的As a result可知,第五段的内容是引起题干所述现象的原因,而第五段主要讲的是“卖瓶装水能赚取巨额利润”,因此A选项正确。
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