- 阅读理解A
题干：Successfulbusinesstendstocontinueimplementingtheideasthatmadethemsuccessful.Butinarapidlychangingworld,ideasoftenbecomeobsoleteovernight.Whatworkedinthepastwon’tnecessarilyworkinthefuture.Inordertothriveinthefuture,youmustconstantlycreatenewideasforeveryaspectofyourbusiness.Infact,youmustcontinuallygeneratenewideasjusttokeepyourheadabovewater.Businessesthataren’tcreativeabouttheirfuturemaynotsurvive.AlthoughBillGatesistherichest,mostsuccessfulmanontheplanet,hedidnotanticipatetheInternet.Nowhe’sscramblingtocatchup.IfBillGatescanmissamajoraspectofhisindustry,itcanhappentoyouinyourindustry.Yourbusinessneedstocontinuallyinnovateandcreateitsfuture.GatesisnowconstantlyworriedaboutthefutureofMicrosoft.Here’swhathesaidinarecentinterviewinU.S.NewsWorldReport:“Willwebereplacedtomorrow?No.Inaveryshorttimeframe,Microsoftisanincrediblystrongcompany.Butwhenyoulooktothetwotothree-yeartimeframe,Idon’tthinkanyonecansaywithastraightfacethatanytechnologycompanyhasaguaranteedposition.NotIntel,notMicrosoft,notCompaq,notDell,takeanyofyourfavorites.Andthat’stotallyhonest.”Youmayrememberthatin1985theCabbagePatchKidsdollswerethebestsellingtoyonthemarket.ButafterColecoIndustriesintroducedtheirsensationallineofdollstheybecamecomplacentanddidn’tcreateanynewtoysworthmentioning.Asaresult,Colecowentbankruptin1988.Themostsuccessfulbusinessessurviveinthelongtermbecausetheyconstantlyreassesstheirsituationsandreinvestthemselvesaccordingly.The3MCompanyhasa15%rule:Employeesareencouragedtospend15%oftheirtimedevelopingnewideasonanyprojecttheydesire.It’snosurprise,then,that3Mhasbeenaroundsince1902.Mostbusinessesarenotwillingtotearapartlastyear’smodelofsuccessandbuildanewone.Here’safamiliaranalogytoexplainwhytheyarelulledintocomplacency:imaginethatyourbusinessislikeapotoflobsters.Tocooklobsters,youputthemintoapotofwarmwaterandgraduallyturnuptheheat.Thelobstersdon’trealizethey’rebeingcookedbecausetheprocessissogradual.Asaresult,theybecomecomplacentanddiewithoutastruggle.However,ifyouthrowalobsterintothepotwhenthewaterisboiling,itwilldesperatelytrytoescape.Thislobsterisnotlulledbyaslowlychangingenvironment.Itrealizesinstantlythatit’sillnabadenvironmentandtakesimmediateactiontochangeitsstatus.
题目： Why is Gates now constantly worried about the future of Microsoft?（） - A 、Because he is the richest, most successful man on the planet
- B 、Because his company will be replaced tomorrow
- C 、Because in a very short time frame, Microsoft is an incredibly strong company
- D 、Because he doesn’t think that any technology company has a guaranteed position
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参考答案【正确答案：D】
见原文第二段最后三句，I don’t think anyone can say with a straight face that any technology company has a guaranteed position. Not Intel, not Microsoft, not Compaq, not Dell, take any of your favorites. And that’s totally honest.盖茨认为任何一个技术公司，包括英特尔、康柏、戴尔都在努力维持和确保自身的地位。而微软的市场地位将来势必受到威胁和冲击。
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