- 阅读理解A
题干：Successfulbusinesstendstocontinueimplementingtheideasthatmadethemsuccessful.Butinarapidlychangingworld,ideasoftenbecomeobsoleteovernight.Whatworkedinthepastwon’tnecessarilyworkinthefuture.Inordertothriveinthefuture,youmustconstantlycreatenewideasforeveryaspectofyourbusiness.Infact,youmustcontinuallygeneratenewideasjusttokeepyourheadabovewater.Businessesthataren’tcreativeabouttheirfuturemaynotsurvive.AlthoughBillGatesistherichest,mostsuccessfulmanontheplanet,hedidnotanticipatetheInternet.Nowhe’sscramblingtocatchup.IfBillGatescanmissamajoraspectofhisindustry,itcanhappentoyouinyourindustry.Yourbusinessneedstocontinuallyinnovateandcreateitsfuture.GatesisnowconstantlyworriedaboutthefutureofMicrosoft.Here’swhathesaidinarecentinterviewinU.S.NewsWorldReport:“Willwebereplacedtomorrow?No.Inaveryshorttimeframe,Microsoftisanincrediblystrongcompany.Butwhenyoulooktothetwotothree-yeartimeframe,Idon’tthinkanyonecansaywithastraightfacethatanytechnologycompanyhasaguaranteedposition.NotIntel,notMicrosoft,notCompaq,notDell,takeanyofyourfavorites.Andthat’stotallyhonest.”Youmayrememberthatin1985theCabbagePatchKidsdollswerethebestsellingtoyonthemarket.ButafterColecoIndustriesintroducedtheirsensationallineofdollstheybecamecomplacentanddidn’tcreateanynewtoysworthmentioning.Asaresult,Colecowentbankruptin1988.Themostsuccessfulbusinessessurviveinthelongtermbecausetheyconstantlyreassesstheirsituationsandreinvestthemselvesaccordingly.The3MCompanyhasa15%rule:Employeesareencouragedtospend15%oftheirtimedevelopingnewideasonanyprojecttheydesire.It’snosurprise,then,that3Mhasbeenaroundsince1902.Mostbusinessesarenotwillingtotearapartlastyear’smodelofsuccessandbuildanewone.Here’safamiliaranalogytoexplainwhytheyarelulledintocomplacency:imaginethatyourbusinessislikeapotoflobsters.Tocooklobsters,youputthemintoapotofwarmwaterandgraduallyturnuptheheat.Thelobstersdon’trealizethey’rebeingcookedbecausetheprocessissogradual.Asaresult,theybecomecomplacentanddiewithoutastruggle.However,ifyouthrowalobsterintothepotwhenthewaterisboiling,itwilldesperatelytrytoescape.Thislobsterisnotlulledbyaslowlychangingenvironment.Itrealizesinstantlythatit’sillnabadenvironmentandtakesimmediateactiontochangeitsstatus.
题目： According to this passage, the 3M Company’s success lies in its（）. - A 、constant reassessment of their situations
- B 、reinvention
- C 、15% rule
- D 、being around since 1902
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参考答案【正确答案：C】
见原文第四段：The 3M company has a 15% rule: Employees are encouraged to spend 15% of their time developing new ideas on any project they desire. 作者认为3M公司的成功在于它的“15%原则”，即“创新意识”。
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