- 阅读理解A
题干：InthefirstyearorsoofWebbusiness，mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently，astheWebprovedtobemorethanafashion，companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-businesssalesmakesensebecausebusinesspeopletypicallyknowwhatproductthey'relookingfor.Nonetheless，manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.“Businessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,”sayssenioranalystBlaneErwinofForresterResearch.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany’sprivateintranet.AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiesto“pull”customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto“push”informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably，thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscribers，computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany’sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercialpromotionbeginstofillthescreenuninvited,thedistinctionbetweentheWebandtelevisionfades.That’saprospectthathorrifiesNetpurists.ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon,com,andotherpioneersshowthataWebsitesellingtherightkindofproductswiththerightmixofinteractivity，hospitality，andsecuritywillattractonlinecustomers.Andthecostofcomputingpowercontinuestofreefall，whichisagoodsignforanyenterprisesettingupshopinsilicon.Peoplelookingback5or10yearsfromnowmaywellwonderwhysofewcompaniestooktheonlineplunge.
题目：In the view of Net purists，_____. - A 、there should be no marketing messages in online culture
- B 、money making should be given priority to on the Web
- C 、the Web should be able to function as the television set
- D 、there should be no online commercial information without requests
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参考答案【正确答案：D】
细节题。根据关键词Net purists可以定位到第三段最后四句：“推”的策略受到了许多网上用户的厌弃，在线用户们极力推崇这种做法:信息应该根据特定要求载人屏幕。商业信息一旦在没有要求的情况下就被推入用户的屏幕，那么，网络和电视的区别就不存在了，这正是Net purists所惧怕的。这里，Net purists指主张保持网络特色的人。可以推出选项D是主张保持网络特色的人的观点，D选项是正确答案。
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- A 、doubtfully
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- 2 【单选题】Not once （）his view of life.
- A 、did the gentleman mention
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- A 、lack of serious disagreement over the organizations of social life
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- 7 【阅读理解A】In the author's view, many endangered languages are_____.
- A 、remarkably well-kept in this modern world
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- D 、a unique way of bringing different groups together
- 8 【阅读理解A】The major view of the passage is that_____.
- A 、birds of a feather flock together
- B 、opposites attract each other
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- 9 【阅读理解A】What is the skeptics (Line 3, Para.3) view of media violence?
- A 、Violence on television is a fairly accurate reflection of real-world life.
- B 、Most studies exaggerate the effect of media violence on the viewers.
- C 、A causal relationship exists between media and real-world violence.
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