- 阅读理解A
题干:Whateverhappenedtothedeathofnewspaper?Ayearagotheendseemednear.Therecessionthreatenedtoremovetheadvertisingandreadersthathadnotalreadyfledtotheinternet.NewspapersliketheSanFranciscoChroniclewerechroniclingtheirowndoom.America’sFederalTradecommissionlaunchedaroundoftalksabouthowtosavenewspapers.Shouldtheybecomecharitablecorporations?Shouldthestatesubsidizethem?Itwillholdanothermeetingsoon.Butthediscussionsnowseemoutofdate.Inmuchoftheworldthereislittlesignofcrisis.GermanandBrazilianpapershaveshruggedofftherecession.EvenAmericannewspapers,whichinhabitthemosttroubledcorneroftheglobalindustry,havenotonlysurvivedbutoftenreturnedtoprofit.Notthe20%profitmarginsthatwereroutineafewyearsago,butprofitallthesame.Ithasnotbeenmuchfun.Manypapersstayedafloatbypushingjournalistsoverboard.TheAmericanSocietyofNewsEditorsreckonsthat13,500newsroomjobshavegonesince2007.Readersarepayingmoreforslimmerproducts.Somepapersevenhadthenervetorefusedeliverytodistantsuburbs.Yetthesedesperatemeasureshaveprovedtherightonesand,sadlyformanyjournalists,theycanbepushedfurther.Newspapersarebecomingmorebalancedbusinesses,withahealthiermixofrevenuesfromreadersandadvertisers.Americanpapershavelongbeenhighlyunusualintheirrelianceonads.Fully87%oftheirrevenuescamefromadvertisingin2008,accordingtotheOrganizationforEconomicCooperation&Development(OECD).InJapantheproportionis35%.Notsurprisingly,Japanesenewspapersaremuchmorestable.Thewhirlwindthatsweptthroughnewsroomsharmedeverybody,butmuchofthedamagehasbeenconcentratedinareaswherenewspapersareleastdistinctive.Carandfilmreviewershavegone.Sohavescienceandgeneralbusinessreporters.Foreignbureaushavebeensavagelycutoff.Newspapersarelesscompleteasaresult.Butcompletenessisnolongeravirtueinthenewspaperbusiness.
题目: The most appropriate title for this text would be(). - A 、American Newspapers: Struggling for Survival
- B 、American Newspapers: Gone with the Wind
- C 、American Newspapers: A Thriving Business
- D 、American Newspapers: A Hopeless Story
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参考答案
【正确答案:A】
A. 美国报纸:努力求生存;B. 美国报纸:随风而逝;C. 美国报纸:繁荣产业;D. 美国报纸:绝望的故事
文章从报纸业过去的危机讲到现在报纸危机已过,各大报纸为之采取的措施以及成果,表明报纸业正在努力求生存。故答案为A。
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