- 阅读理解A
题干:Prettyinpink:adultwomendonotrememberbeingsoobsessedwiththecolor,yetitispervasiveinouryounggirls’lives.Itisnotthatpinkisintrinsicallybad,butitissuchatinysliceoftherainbowand,thoughitmaycelebrategirlhoodinoneway,italsorepeatedlyandfirmlyfusesgirls’identitytoappearance.Thenitpresentsthatconnection,evenamongtwo-year-olds,betweengirlsasnotonlyinnocentbutasevidenceofinnocence.Lookingaround,Idespairedatthesingularlackofimaginationaboutgirls’livesandinterests.Girls’attractiontopinkmayseemunavoidable,somehowencodedintheirDNA,butaccordingtoJoPaoletti,anassociateprofessorofAmericanStudies,itisnot.Childrenwerenotcolor-codedatalluntiltheearly20thcentury:intheerabeforedomesticwashingmachinesallbabiesworewhiteasapracticalmatter,sincetheonlywayofgettingclothescleanwastoboilthem.What’smore,bothboysandgirlsworewhatwerethoughtofasgender-neutraldresses.Whennurserycolorswereintroduced,pinkwasactuallyconsideredthemoremasculinecolor,apastelversionofred,whichwasassociatedwithstrength.Blue,withitsintimationsoftheVirginMary,constancyandfaithfulness,symbolisedfemininity.Itwasnotuntilthemid-1980s,whenamplifyingageandsexdifferencesbecameadominantchildren’smarketingstrategy,thatpinkfullycameintoitsown,whenitbegantoseeminherentlyattractivetogirls,partofwhatdefinedthemasfemale,atleastforthefirstfewcriticalyears.Ihadnotrealizedhowprofoundlymarketingtrendsdictatedourperceptionofwhatisnaturaltokids,includingourcorebeliefsabouttheirpsychologicaldevelopment.Takethetoddler.Iassumedthatphasewassomethingexpertsdevelopedafteryearsofresearchintochildren’sbehavior:wrong.Turnsout,accordingtoDanielCook,ahistorianofchildhoodconsumerism,itwaspopularisedasamarketingtrickbyclothingmanufacturersinthe1930s.Tradepublicationscounselleddepartmentstoresthat,inordertoincreasesales,theyshouldcreatea“thirdsteppingstone”betweeninfantwearandolderkids’clothes.Itwasonlyafter“toddler”becameacommonshoppers’termthatitevolvedintoabroadlyaccepteddevelopmentalstage.Splittingkids,oradults,intoever-tiniercategorieshasprovedasure-firewaytoboostprofits.Andoneoftheeasiestwaystosegmentamarketistomagnifygenderdifferences–orinventthemwheretheydidnotpreviouslyexist.
题目: The author suggests that our perception of children's psychological development was much influenced by (). - A 、the observation of children's nature
- B 、the marketing of products for children
- C 、researches into children's behavior
- D 、studies of childhood consumption
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参考答案
【正确答案:B】
A. 儿童本性的观察;B. 儿童产品的市场销售;C. 儿童行为的研究;D. 童年期消费的研究
文章第三段首句“I had not realized how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. (我之前没有意识到,我们对孩子们所固有特性的认知深受市场趋势的支配,包括我们对他们心理发展的核心看法)”,显然相关儿童市场及其产品在左右人们对儿童心理发展的看法上起重要作用。本题答案为B。
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