- 阅读理解A
题干：InthefirstyearorsoofWebbusiness，mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently，astheWebprovedtobemorethanafashion，companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-businesssalesmakesensebecausebusinesspeopletypicallyknowwhatproductthey'relookingfor.Nonetheless，manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.“Businessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,”sayssenioranalystBlaneErwinofForresterResearch.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany’sprivateintranet.AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiesto“pull”customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto“push”informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably，thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscribers，computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany’sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercialpromotionbeginstofillthescreenuninvited,thedistinctionbetweentheWebandtelevisionfades.That’saprospectthathorrifiesNetpurists.ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon,com,andotherpioneersshowthataWebsitesellingtherightkindofproductswiththerightmixofinteractivity，hospitality，andsecuritywillattractonlinecustomers.Andthecostofcomputingpowercontinuestofreefall，whichisagoodsignforanyenterprisesettingupshopinsilicon.Peoplelookingback5or10yearsfromnowmaywellwonderwhysofewcompaniestooktheonlineplunge.
题目：We learn from the last paragraph that_____. - A 、pushing information on the Web is essential to Internet commerce
- B 、interactivity，hospitality and security are important to online customers
- C 、leading companies began to take the online plunge decades ago
- D 、setting up shops in silicon is independent of the cost of computing power
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参考答案【正确答案：B】
细节题。作者在最后一段指出，网上的公司不使用“推”的策略也肯定能赚钱。Virtual Vineyards和Amazon, com以及其他开拓者的例子表明，销售对路产品的网址，加上互动、礼貌、安全等特点，将同样会吸引网上客户。可见B选项符合题意。
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