- 阅读理解A
题干：Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors—habits—amongconsumers.Thesehabitshavehelpedcompaniesearnbillionsofdollarswhencustomerseatsnacksorwipecountersalmostwithoutthinking,ofteninresponsetoacarefullydesignedsetofdailycues.“Therearefundamentalpublichealthproblems,likedirtyhandinsteadofasoaphabit,thatremainkillersonlybecausewecan’tfigureouthowtochangepeople’shabits,”saidDr.Curtis,thedirectoroftheHygieneCenterattheLondonSchoolofHygiene&TropicalMedicine.“Wewantedtolearnfromprivateindustryhowtocreatenewbehaviorsthathappenautomatically.”ThecompaniesthatDr.Curtisturnedto—Procter&Gamble,Colgate-PalmoliveandUnilever—hadinvestedhundredsofmillionsofdollarsfindingthesubtlecuesinconsumers’livesthatcorporationscouldusetointroducenewroutines.Ifyoulookhardenough,you’llfindthatmanyoftheproductsweuseeveryday—chewinggums,skinmoisturizers,disinfectingwipes,airfresheners,waterpurifiers,healthsnacks,antiperspirants,colognes,teethwhiteners,fabricsofteners,vitamins—areresultsofmanufacturedhabits.Acenturyago,fewpeopleregularlybrushedtheirteethmultipletimesaday.Today,becauseofshrewdadvertisingandpublichealthcampaigns,manyAmericanshabituallygivetheirpearlywhitesacavity-preventingscrubtwiceaday,oftenwithColgate,Crestoroneoftheotherbrands.Afewdecadesago,manypeopledidn’tdrinkwateroutsideofameal.Thenbeveragecompaniesstartedbottlingtheproductionoffar-offsprings,andnowofficeworkersunthinkinglysipbottledwateralldaylong.Chewinggum,onceboughtprimarilybyadolescentboys,isnowfeaturedincommercialsasabreathfreshenerandteethcleanserforuseafterameal.Skinmoisturizersareadvertisedaspartofmorningbeautyrituals,slippedinbetweenhairbrushingandputtingonmakeup.“Ourproductssucceedwhentheybecomepartofdailyorweeklypatterns,”saidCarolBerning,aconsumerpsychologistwhorecentlyretiredfromProcter&Gamble,thecompanythatsold$76billionofTide,Crestandotherproductslastyear.“Creatingpositivehabitsisahugepartofimprovingourconsumers’lives,andit’sessentialtomakingnewproductscommerciallyviable.”Throughexperimentsandobservation,socialscientistslikeDr.Berninghavelearnedthatthereispowerintyingcertainbehaviorstohabitualcuesthroughruthlessadvertising.Asthisnewscienceofhabithasemerged,controversieshaveeruptedwhenthetacticshavebeenusedtosellquestionablebeautycreamsorunhealthyfoods.
题目： Which of the following does NOT belong to products that help create people’s habits？（） - A 、Tide
- B 、Crest
- C 、Colgate
- D 、Unilever
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参考答案【正确答案：D】
A. 汰渍；B. 佳洁士；C. 高露洁；D. 联合利华
本题题干中问的是产品，联合利华是公司名称，不是产品。故答案选D。
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