- 阅读理解A
题干：Nameshavegainedincreasingimportanceinthecompetitiveworldofhighereducation.Ascollegesstriveformarketshare,theyarelookingfornamesthatprojecttheimagetheywantorreflectthechangestheyhopetomake.TrentonStateCollege,forexample,becametheCollegeofNewJerseynineyearsagowhenitbeganraisingadmissionsstandardsandappealingtostudentsfromthroughoutthestate.“AllIhearinhighereducationis,brand，brand,brand，”saidTimWesterbeck,whospecializesinbrandingandismanagingdirectorofLipmanHearne,amarketingfirmbasedinChicagothatworkswithuniversitiesandothernonprofitorganizations.“Therehasbeenaseachangeoverthelast10years.Marketingusedtobealmostadirtywordinhighereducation.”Notalleffortsatnamechangesaresuccessful,ofcourse.In1997,theNewSchoolforSocialResearchbecameNewSchoolUniversitytoreflectitsgrowthintoacollectionofeightcolleges,offeringalistofmajorsthatincludespsychology，music，urbanstudiesandmanagement.ButNewYorkerscontinuedtocallittheNewSchool.Now，afterspendinganundisclosedsumonanonlinesurveyandamarketingconsultant’screationof“namingstructures”“brandarchitecture”and“identitysystems,”theuniversityhascomeupwithanewname：theNewSchool.BeginningMonday,itwilladoptnewlogos(标识）,banners,businesscardsandevennewnamesfortheindividualcolleges,alltoincludethewords”theNewSchool.”Changesinnamesgenerallyrevealsignificantshiftsinhowacollegewantstobeperceived.InalteringitsnamefromCalState,Hayward,toCalState，EastBay，theuniversityhopedtoprojectitsexpandingroleintwomostlysuburbancountrieseastofSanFrancisco.TheUniversityofSouthernColorado,astateinstitution,becameColoradoStateUniversityatPueblotwoyearsago,hopingtohighlightmanyinternalchanges,includingofferingmoregraduateprogramsandsettinghigheradmissionsstandards.BeaverCollegeturneditselfintoArcadiaUniversityin2001forseveralreasons：tobreaktheconnectionwithitspastasawomen'scollege,topromoteitsgrowthintoafull-fledged(完全成熟的)universityandofficialsacknowledged，toeliminatesomejokesaboutthecollege’soldnameonlate-nighttelevisionand”morningzoo”radioshows.Manycollegeofficialssaidchanginganameandimagecouldproducesubstantialresults.AtArcadia,inadditiontotheriseinapplications，theaveragestudent’stestscorehasincreasedby60points,JuliRoebeck,anArcadiaspokeswoman,said.
题目：The phrase “come up with” ( Lines 2-3，Para.4 ) probably means_____. - A 、catch up with
- B 、deal with
- C 、put forward
- D 、come to the realization
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参考答案【正确答案：C】
词汇题。come up with出现在第四段第一句，这句话的意思是：如今，在花费了一笔未公开的费用做了在线调查、参考了一位营销顾问所创建的“命名结构”“品牌体系”和“身份系统”后，这所大学提出了一个新名字：新学院。四个选项中A选项catch up with意为“赶上”，B选项deal with意为“处理”，均不合语境，可以排除。D选项come to the realization意为“意识到”，后面不能跟宾语, 可直接排除。C选项put forward意为“提出”，符合语境, 为正确答案。
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