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  • 阅读理解A
    题干:Prettyinpink:adultwomendonotrememberbeingsoobsessedwiththecolor,yetitispervasiveinouryounggirls’lives.Itisnotthatpinkisintrinsicallybad,butitissuchatinysliceoftherainbowand,thoughitmaycelebrategirlhoodinoneway,italsorepeatedlyandfirmlyfusesgirls’identitytoappearance.Thenitpresentsthatconnection,evenamongtwo-year-olds,betweengirlsasnotonlyinnocentbutasevidenceofinnocence.Lookingaround,Idespairedatthesingularlackofimaginationaboutgirls’livesandinterests.Girls’attractiontopinkmayseemunavoidable,somehowencodedintheirDNA,butaccordingtoJoPaoletti,anassociateprofessorofAmericanStudies,itisnot.Childrenwerenotcolor-codedatalluntiltheearly20thcentury:intheerabeforedomesticwashingmachinesallbabiesworewhiteasapracticalmatter,sincetheonlywayofgettingclothescleanwastoboilthem.What’smore,bothboysandgirlsworewhatwerethoughtofasgender-neutraldresses.Whennurserycolorswereintroduced,pinkwasactuallyconsideredthemoremasculinecolor,apastelversionofred,whichwasassociatedwithstrength.Blue,withitsintimationsoftheVirginMary,constancyandfaithfulness,symbolisedfemininity.Itwasnotuntilthemid-1980s,whenamplifyingageandsexdifferencesbecameadominantchildren’smarketingstrategy,thatpinkfullycameintoitsown,whenitbegantoseeminherentlyattractivetogirls,partofwhatdefinedthemasfemale,atleastforthefirstfewcriticalyears.Ihadnotrealizedhowprofoundlymarketingtrendsdictatedourperceptionofwhatisnaturaltokids,includingourcorebeliefsabouttheirpsychologicaldevelopment.Takethetoddler.Iassumedthatphasewassomethingexpertsdevelopedafteryearsofresearchintochildren’sbehavior:wrong.Turnsout,accordingtoDanielCook,ahistorianofchildhoodconsumerism,itwaspopularisedasamarketingtrickbyclothingmanufacturersinthe1930s.Tradepublicationscounselleddepartmentstoresthat,inordertoincreasesales,theyshouldcreatea“thirdsteppingstone”betweeninfantwearandolderkids’clothes.Itwasonlyafter“toddler”becameacommonshoppers’termthatitevolvedintoabroadlyaccepteddevelopmentalstage.Splittingkids,oradults,intoever-tiniercategorieshasprovedasure-firewaytoboostprofits.Andoneoftheeasiestwaystosegmentamarketistomagnifygenderdifferences–orinventthemwheretheydidnotpreviouslyexist.
    题目: It can be concluded that girls' attraction to pink seems to be().
  • A 、fully understood by clothing manufacturers
  • B 、clearly explained by their inborn tendency
  • C 、mainly imposed by profit-driven businessmen
  • D 、well interpreted by psychological experts

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参考答案

【正确答案:C】

A. 为制衣商完全理解 ;B. 可以通过她们与生俱来的倾向得到清晰的理解;C. 主要是由于追求利润的商人驱使 ;D.  心理学家作了很好的阐释
文章一直都在探讨市场和厂家对人们看法和观念的诱导,因此C选项为正确答案。

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