- 阅读理解B
题干：Large,multinationalcorporationsmaybethecompanieswhoseupsanddownsseizetheheadlines.ButtoafargreaterextentthanmostAmericansrealize,theeconomy'svitalitydependsonthefortunesoftinyshopsandrestaurants,neighborhoodservicesandfactories.Smallbusinesses,definedasthosewithfewerthan100workers,nowemploy60percentoftheworkforceandareexpectedtogeneratehalfofallnewjobsbetweennowandtheyear2,000.Some1.2millionsmallfirmshaveopenedtheirdoorsoverthepast6yearsofeconomicgrowth,and1989willseeanadditional200,000entrepreneursstrikingoffontheirown.Toomanyofthesepioneers,however,willblazeaheadunprepared.Idealistswilloverestimatetheclamor(大声的要求）fortheirproductsorfalltofactorinthecompetition.Nearlyeveryonewillunderestimate,oftenfatally,thecapitalthatsuccessrequires.Midcareerexecutives,forcedbyatakeoverorarestructuringtoquitthecorporationandfindanotherwaytosupportthemselves,maysavor(欣赏)theideaofbeingtheirownbossbutmayforgetthatentrepreneursmustalso,atleastforawhile,bebookkeepersandreceptionists,too.AccordingtoSmallBusinessAdministrationdata,24ofevery100businessesstartingouttodayarelikelytodisappearintwoyears,and27morewillhaveshuttheirdoorsfouryearsfromnow.By1995，morethan60ofthose100start-upswillhavefolded.Anewstudyof3，000smallbusinesses,sponsoredbyAmericanExpressandtheNationalFederationofIndependentBusiness，suggestsslightlybetterodds：threeyearsafterstart-up，77percentofthecompaniessurveyedwerestillalive.Mostcreditedtheirsuccessinlargeparttohavingpickedabusinesstheyalreadywerecomfortablein.80percenthadworkedwiththesameproductorserviceintheirlastjobs.Thinkingthroughanenterprisebeforethelaunchisobviouslycritical.Butmanyentrepreneursforgetthatafirm'shealthinitsinfancymaybelittleindicationofhowwellitwillage.Youmusttenderlymonitoritspulse.Intheirzealtoexpand,smallbusinessownersoftenignoreearlywarningsignsofastagnant(停滞的）marketorofdecayingprofitability.Theyhopefullypourmoreandmoreintotheenterprise,preferringnottoacknowledgeerodingprofitmarginsthatmeanthemarketfortheiringeniousserviceorproducthasevaporated，orthattheymustcutthepayrollorvacatetheirlavishoffices.Onlywhenthefinancialwellrunsdrydotheyseetheseriousnessoftheillness,andbythenthepatientisusuallytoofargonetosave.Frequentchecksofyourfirm'svitalsignswillalsoguideyoutoasensiblerateofgrowth.Tosnatchopportunity，youmustspotthesignalsthatitistimetoconquerthenewmarkets，addproductsorperhapsfranchise(给予特权）yourhotideas.
题目：In order to succeed in a business, the entrepreneurs should have - A 、sufficient preparation for his new business
- B 、the ups and downs of the transnational corporations
- C 、about 2, 400 small enterprises alive
- D 、the number of workers
- E 、about 2, 310 small enterorises alive
- 、the careful thought about the small enterprises
- 、the fate of the small businesses such as small plants and restaurants
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参考答案【正确答案：A】
文章第二段讲到，大多数开拓者都是在无准备的情况下便热情地干起来的。之后展开论述进行例证, 说明由于没有充分的准备, 很多企业在竞争中失败。由此可见, 想要成功，企业家要做好充分的准备，故A选项为正确答案。
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