2023年MBA考试《英语》考试共48题，分为英译汉和写作和完形填空和阅读理解A和阅读理解B。小编为您整理第四章 阅读理解A5道练习题，附答案解析，供您备考练习。

1、Advertising are appreciated by manufacturers because they（）.【阅读理解A】

A.advise them on ways of giving a product customer appeal

B.accept responsibility fｏｒgiving a product customer appeal

C.advise them on the best time to go ahead with production

D.consult them during the design ａｎｄ　development stages

正确答案:B

答案解析:第二段The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerances ａｎｄ　stress factors. So they just go ahead ａｎｄ　make the thing ａｎｄ　leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, ｏｒattracts love, ｏｒsignifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.在产品设计和研发阶段，厂家可以有足够的时间来考虑而不必担心是否每个人都会买它。设计人员在忙于考虑诸如劳动力时间、机器强度以及压力因素时可以不考虑消费者喜好的因素。所以他们可以只管生产出产品然后让广告商通过声称此商品象征身份、地位，能够吸引爱情或是彰显男人魅力等，去寻找足够的理由来吸引消费者购买。倘若广告代理果真能做到足够令人信服，厂家则可高枕无忧了。因此选B。

2、Seventy-eight percent of left-handed mothers hold their babies on the left side. This fact contradict the theory（）.【阅读理解A】

A.that the holding of the babies on the left is the result of the heart-beating on the left

B.that the holding of the babies on the left is the result of the predominance of right-handedness in the population

C.that the holding of the babies on the left is the result of the predominance of left-handedness in the population

D.that the holding of the babies on the left is the result of the heart-beating on the right

正确答案:B

答案解析:推断题。78%的以左手为主的母亲也是左手兜住自己的孩子，与…it is obviously the result of the predominance of right-handedness in the population. By holding the babies in their left arms, the mothers keep their dominant arm free fｏｒmanipulations. “人们以右手为主的这种优势造成的结果。母亲用自己的左手抱住婴儿，从而就能腾出自己主要的手臂来从事各种操作。”相悖。因此选B。

3、The advertisers’ attitude is based on the hope that consumers（）.【阅读理解A】

A.know deep down what they really want

B.are interested in what is being designed

C.are indifferent to what is being advertised

D.are uncritical ａｎｄ　easily influenced

正确答案:D

答案解析:综观全文，广告商希望消费者没有太多主见，随波逐流，被他们牵着鼻子走。因此选D。 

4、We can draw a conclusion from the text that（）. 【阅读理解A】

A.foreign investment environment in Turkey will become better

B.Turkey’s citizens will suffer heavy loss due to the change of the face value of the lira

C.the local currency will depreciate with the removal of six naughts from the face value

D.prices of goods will go up

正确答案:A

答案解析:文章在第一段和第二段介绍土耳其快速的经济增长。第三段分析了过去不能吸引急需的外国直接投资的主要原因之一：经济发展不规律性。文章最后一段介绍了将取消妨碍外国投资者的一个因素。由此可见，土耳其的外国投资环境将变得更好。

5、This passage seems to be a(n)（）. 【阅读理解A】

A.book review

B.advertisement

C.news report

D.research paper

正确答案:A

答案解析:是一篇书评，从最后一段，“The authｏｒoffers a few examples of companies…but they offer little useful guidance…”可知。