2021年商务英语考试将于下半年举行，想要一次性通过考试，就可以尽早开始备考了。为了帮助大家高效备考，今天帮考网就分享一下历年考试的真题内容，一起来学习一下吧。

Last year over £ 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... .The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client\\\'s brand and extending greater choice to the consumer. (8).........Instead of being free, many TV channels would only be available on subscription packages of about £500 per month and newspapers might cost six times more than their present cover price.

There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9).........While some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10).........This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can\\\'t do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.

Working out whether an advert has been successful is extremely difficult.(11).........For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition\\\'s distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can\\\'t do is make consumers buy something they don\\\'t want. It can perhaps persuade you to try something once, but if you don\\\'t like what you get, you won\\\'t try it again.(12).........In other words, where there is no emotional engagement, such as a consumer\\\'s feelings about a bag of peas, beliefs are much harder to shift.

A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.

B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.

C They don\\\'t, as the industry well knows, care enough to be brand loyal to such a product.

D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.

E The problem lies in isolating precisely what motivates people to behave in a particular way.

FThis is partly because not all advertisements are designed to do the same thing.

G The production costs involved in these can reach higher figures than those for the average movie.

第八题，这一空的前后都是在讲广告的作用。从前后的信息可以看出这里是在讲广告的重要性，广告是必不可少的。应该选D。

第九题，这一段是讲广告的不同模式。第一句话就说广告有很多模式，但是没有人能够精确的确定什么才是好的广告。紧接着后面说了不同的广告有不同的目的和侧重点。从while some…的句式可以看出这里是扩展说明的，那么F空应该接一个过渡的句子，表示不同的公司对广告有不同的需求。

第十题，这一空前面是以汽油公司为例，说明这些公司的广告并不怎么强调个人品牌，他们更加看重的是整个大环境的友好。后面也是具体解释这一现象的原因。所以相应的第十空也是填入一个过渡句，应该填入C。

第十一题，最后一段讲什么样的广告才能算是成功的。第一句就说评判很困难。11题空格后面是举例说明。应该选E。

第十二题，这一空的前后都是在说客户对产品喜好的重要性。从前后内容来看，A选项最适合填入。

以上就是历年商务英语考试的真题分享，希望对各位考生有所帮助。既然选择了报考，那么就要全力以赴地去学习，除了看课本还要结合习题练习，做到知识点融会贯通才能收获进步。