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要想顺利通过2021年商务英语考试,就要尽早备考起来。各位考生除了学习课本知识,也要多做题检测自己的知识掌握情况。为了帮助大家高效备考,今天帮考网就分享一下历年BEC阅读真题及解析,一起来看看吧。
Modern international trading practices are highlighting the growing importance of language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company\\\'s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company\\\'s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
13 According to the first paragraph, improved communications have enabled companies to
A offer a wider variety of products and services.
B expand beyond their domestic markets.
C perform better than their international competitors.
D open more manufacturing facilities abroad.
14 Some companies have succeeded at an international level even though they have
A produced inferior goods.
B failed to adapt products for local markets.
C ignored the standards set by their competitors.
D reduced the standard of the service they offer.
15 Approaches to doing business vary between countries because of
A local economic considerations.
B the existence of cultural differences.
C strong wishes to remain independent.
D regulations about business practices.
16 The writer thinks that the use of modern technology will
A speed up the process of language interpretation.
B never replace the need for face-to-face interaction.
C help solve the problems involved in maintaining strong teams.
D not lead to greater communication between companies and clients.
17 A common weakness of training courses is that they
A are developed by the wrong team.
B do not give good value for money.
C are provided only if there is an immediate need.
D do not deal with a company\\\'s specific requirements.
18 Why should companies do business in the language of the countries they are operating in?
A to prevent other companies taking their business
B to help them find new international partners
C to meet clients\\\' current expectations
D to become more aware of their competitors\\\' activities
13题,问根据第一段,改善的沟通能力可以使公司怎么样。答案是第一段的第二句话:Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感谢精密的IT和沟通系统,企业现在可以在一个真正的全球规模上开发它们的产品的市场。所以答案是B。
14题,说一些公司可以在国际水平上成功,即便是它们怎么样了。答案在第一段:This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.这种新的哲学导致很多公司获得了海外的成功,它们当中的一些甚至提供了一些较差质量的产品。所以答案是A。
15题,问在不同国家做生意的方法不同的原因是什么。答案是第二段开头一段话:Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有着极端不同的期望、过程和标准。所以答案是B。
16题,问作者认为现代技术的使用会怎么样。“It is essential for managers to meet regularly with staff, customers and partners”,经理们定期会见员工、客户和合作伙伴是很有必要的,从这一句可以看出作者的真正态度,是B选项所说的“现代技术永远也无法替代面对面互动的需要”。
17题,问培训课程的一个常见弱点是什么。答案在第四段:Often, an urgent requirement has to be identified before training is authorised.确认有迫切的需要时培训才会被批准。所以选C,作者认为缺点是只有马上需要时才会提供培训。
18题,问为什么公司需要用他们工作所在国家的语言来做生意。答案在最后一段:demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客户要求他们使用母语,这些公司也意识到海外竞争逐渐激烈。A选项完全符合这个意思:防止其他公司占领了他们的业务。
以上就是历年商务英语考试的真题分享,希望对各位考生有所帮助。学习BEC考试知识点,应该以课本为主,在理解的基础上去记忆,再配合做题练习,这样才能真正掌握好考点。
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