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雅思阅读练习及答案：

How a Frenchman is reviving McDonald\'s inEurope

Questions 1-6

Do the following statements reflect the claims ofthe writer in Reading Passage 1?

Write your answer in Boxes 1-6 on your answersheet.

TRUE if the statement reflects the claims of thewriter

FALSE if the statement contradicts the claims ofthe writer

NOT GIVEN if it is impossible to say what thewriter thinks about this

1. McDonald was showing the sign of recovery in all European countries except Franceafter Denis Hennequin took office as the boss of Euro-markets.

2. Starting from last year, detailed labels are put on McDonald\'s packaging and detailedinformation is also printed on tray-liners.

3. France is said to be the most anti-American country in Europe, but the ideas of the"open door" visiting days and "McPassport" are invented in the French market.

4. Britain possesses the weakest McDonald market among European countries andapproximately 1214 McDonald’s restaurants are company-owned.

5. According to David Palmer, a restaurant analyst at UBS, David Hennequin should treatthe problem about McDonald in Britain as the most important thing.

6. David Palmer suggested that the management of McDonalod in Italy should sell as manyits outlets which lose money in business as possible for revival.

Questions 7-10

Choose the appropriate letters A-D and write them in boxes 7-10 on your answe sheet.

7. The word "sterling" in line 3 of Paragraph A means_____.

A. difficult

B. menial

C. terrible

D. excellent

8. Which of the following statements on the accusation of MacDonald is NOT TRUE?

A. It tends to make people fat.

B. Its operations are very vague.

C. It tends to exploit workers.

D. It tends to treat animals cruelly.

9. Which of the following measures taken by Denis Hennequin produced undesired result?

A. “Food Studio” scheme.

B. “Open Door” visitor days.

C. The “McPassport” scheme.

D. The Nutrition Information Initiative.

10. What did Denis Hennequin do so as to respond to local trends?

A. set up a “Food Studio” .

B. established a “Design Studio”.

C. hired celebrities as local brand ambassadors.

D. employed local bosses as much as possible.

Questions 11-14

Complete each of the following statements (Questions 11-14) with words or number takenfrom Reading Passage 1.

Write NO MORE THAN THREE WORDS for each answer.

Write your answers in boxes 11-14 on your answer sheet.

11. After January 2004, McDonald was making improvement following a period of slump inAmerica and Australia, but sales in Europe were _____.

12. Business of McDonald in France and Britain was particularly good in December sincecustomers took to _____.

13. Compared with other countries, France is McDonald’s _____. next to America.

14. _____. of McDonald’s restaurants in America are companied–owned and the figure ismuch lower than that in Britain.

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