What does a mental account mean?
287 播放时长:188

加载播放器...
What does a mental account mean?
A mental account refers to a psychological concept where individuals categorize and organize their financial resources or assets into separate mental compartments based on their perceived purpose, source, or use. These mental accounts can influence people's financial decisions and behaviors, as they may prioritize certain goals or expenses based on the mental account they are assigned to. For example, a person may have a mental account for their savings, another for their retirement fund, and another for their emergency fund, each with different goals and priorities.
CFA考试视频What does a mental account mean?CFA一级视频