11. If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising wound be so boring that no one wound pay any attention.

12. The workers who gets a promotion, the student whose grades improve, the foreigner who learns a new language-all these are examples of people who have measurable results to show for there efforts.

13. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable.

14. The individual now has more information available than any generation, and the task of finding that one piece of information relevant to his or her specific problem is complicated, time--consuming, and sometimes even overwhelming.

15. Expertise can be shared world wide through teleconferencing, and problems in dispute can be settled without the participants leaving their homes and/or jobs to travel to a distant conference site.

11.参考译文：如果其信息只被局限于告知一一就广告而言，如果这不是完全不可能达到的，也是非常难做的，因为即便是一个诸如衬衫的颜色的选择这样的细节都会具有微妙的说服意味，那么广告就会如此地乏味以至于没有人会关注它。

12.参考译文：得到了升迁的工人们，成绩进步的学生，学会了一门新语言的外国人一一这些都是那些有可衡量的结果宋显示其努力的人们的例证。

13.参考译文：随着家庭离开他们原来稳定的社区，离开他们多年的朋友和扩展的家庭关系，非正式的信息流动被切断了，随之而去的是对在需要时能获得可靠和值得信赖的信息的信心。

14.参考译文：现在每个人能够得到的信息比任何时代的人都多，而找到与他/她的特定问题相关的那一点信息的任务不仅复杂、耗时，有时甚至令人难以招架。

15.参考译文：通过远程会议，专家知识可以在全世界范围内被分享，而争论的问题能够得到解决，同时相关人员也不必离开他们的家庭或工作跑到一个遥远的开会地点。