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(a) Corporate codes of ethics are publishedby organisations in ｏｒｃｅｒto communicate values to stakeholders. Give a reasonwhy each of the following stakeholders might be interested in what anorganisation does.

(i) Customers

(ii) Employees

(iii) Local communities

(b) The Chairman’s report of Fairmindstates that “We are a competitive business, yet we are fair ａｎｄ open. Obtaininginformation about competitors by deception is strongly condemned. Makingdisparaging comments about competitors should be avoided./\\' Which of thefollowing safeguards would be most effective in ensuring that these standardsare maintained?

A A system of fines fｏｒemployees who arein breach of the code

B Effective education ａｎｄ training fｏｒallstaff

C External review of Fairmind’s ethicspolicy

D Rewarding employees who report oncolleagues’ ethical breaches

答案：

(a) (i) Customer purchases may beinfluenced by ethical considerations

(ii) Employees need to know what isexpected of them

(iii) Local communities may needreassurance that the organisation will act as a ‘good citizen’

(b) B The most effective way to ensurestandards are maintained is to instil the standards into the company culture.Staff training is the only way to ensure that standards are communicated, andthat staff understａｎｄ the implications of any violation.

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