- 阅读理解A
题干：Whateverhappenedtothedeathofnewspaper?Ayearagotheendseemednear.Therecessionthreatenedtoremovetheadvertisingandreadersthathadnotalreadyfledtotheinternet.NewspapersliketheSanFranciscoChroniclewerechroniclingtheirowndoom.America’sFederalTradecommissionlaunchedaroundoftalksabouthowtosavenewspapers.Shouldtheybecomecharitablecorporations?Shouldthestatesubsidizethem?Itwillholdanothermeetingsoon.Butthediscussionsnowseemoutofdate.Inmuchoftheworldthereislittlesignofcrisis.GermanandBrazilianpapershaveshruggedofftherecession.EvenAmericannewspapers,whichinhabitthemosttroubledcorneroftheglobalindustry,havenotonlysurvivedbutoftenreturnedtoprofit.Notthe20%profitmarginsthatwereroutineafewyearsago,butprofitallthesame.Ithasnotbeenmuchfun.Manypapersstayedafloatbypushingjournalistsoverboard.TheAmericanSocietyofNewsEditorsreckonsthat13,500newsroomjobshavegonesince2007.Readersarepayingmoreforslimmerproducts.Somepapersevenhadthenervetorefusedeliverytodistantsuburbs.Yetthesedesperatemeasureshaveprovedtherightonesand,sadlyformanyjournalists,theycanbepushedfurther.Newspapersarebecomingmorebalancedbusinesses,withahealthiermixofrevenuesfromreadersandadvertisers.Americanpapershavelongbeenhighlyunusualintheirrelianceonads.Fully87%oftheirrevenuescamefromadvertisingin2008,accordingtotheOrganizationforEconomicCooperation&Development(OECD).InJapantheproportionis35%.Notsurprisingly,Japanesenewspapersaremuchmorestable.Thewhirlwindthatsweptthroughnewsroomsharmedeverybody,butmuchofthedamagehasbeenconcentratedinareaswherenewspapersareleastdistinctive.Carandfilmreviewershavegone.Sohavescienceandgeneralbusinessreporters.Foreignbureaushavebeensavagelycutoff.Newspapersarelesscompleteasaresult.Butcompletenessisnolongeravirtueinthenewspaperbusiness.
题目： Compared with their American counterparts, Japanese newspapers are much more stable because they（）. - A 、have more sources of revenue
- B 、have more balanced newsrooms
- C 、are less dependent on advertising
- D 、are less affected by readership
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参考答案【正确答案：C】
A. 有更多的收入来源 ；B. 更均衡的新闻编辑部；C. 不太依赖广告；D. 不太受到读者的影响
文章第四段Fully 87% of their revenues came from advertising in 2008... In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable. （其岁入的87%来源于广告，这一比例在日本为35%。无怪乎日本报纸更稳定）可见日本报业稳定的原因在于对广告依赖少。故答案为C。
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