- 阅读理解A
题干：AdvertisinghasbeenamongEngland’sbiggestgrowthindustriessincethewar,intermsoftheratioofmoneyearningstodemonstrableachievement.Whyallthisfantasticexpenditure?Perhapstheansweristhatadvertisingsavesthemanufacturesfromhavingtothinkaboutthecustomer.Atthestageofdesigninganddevelopingaproduct,thereisquiteenoughtothinkaboutwithoutworryingoverwhetheranybodywillwanttobuyit.Thedesignerisbusyenoughwithoutaddingcustomerappealtoallhisotherproblemsofmanhoursandmachinetolerancesandstressfactors.Sotheyjustgoaheadandmakethethingandleaveittotheadvertisertofindelevenwaysofmakingitappealtopurchasersaftertheyhavefinishedit,bypretendingthatitconfers(授予)status,orattractslove,orsignifiesmanliness.Iftheadvertisingagencycandothisauthoritativelyenough,themanufacturerisinclover(生活舒适).Othermanufacturersfindadvertisingsavesthemfromchangingtheirproduct.Andmanufacturershatechange.Theidealproductisonewhichgoesonunchangedforever.If,therefore,foronereasonoranother,somealterationseemscalledfor,howmuchbettertochangetheimage,thepacketorthepitchmadebytheproduct,ratherthangotoalltheinconvenienceofchangingtheproductitself.Theadvertisingmanhastocombinethequalitiesofthethreemostauthoritativeprofessions:Church,Bar,andMedicine.Thegreatskillrequiredofourpriests,mosthighlydevelopedinmissionariesbutpresent,indeedmandatory,inall,istheskillofgettingpeopletobelieveinandcontributemoneytosomethingwhichcanneverbelogicallyproved.AttheBar,anessentialabilityisthatofpresentingthemostpersuasivecaseyoucantoajuryofordinarypeople,withemotionalappealsmasqueradingaslogicalexposition:acaseyoudonotnecessarilyhavetobelieveinyourself,justoneyouhavestudiouslyavoideddiscoveringtobefalse.AsforMedicine,anydoctorwillconfirmthatalargepartofhisjobisnotclinicaltreatmentbutfaithhealing.Hisapparentlyscientificapproachenableshispatientstobelievethatheknowsexactlywhatiswrongwiththemandexactlywhattheyneedtoputthemright,justasadvertisingdoes—“Rundown?Youneed...”“Noonewilldancewithyou?Adabof...willmakeyoupopular”.Advertisingmenusestatisticsratherlikeadrunkusesalamppostforsupportratherthanillumination.Theywilldressanyoneupinawhitecoattoappearlikeanunimpeachableauthorityor,failingthat,theywillevenbehappywiththeannouncement,“Asusedby90%oftheactorswhoplaydoctorsontelevision.”Theirengagingqualityisthattheyenjoyhavingtheirlatestrusesuncoveredalmostasmuchasanyoneelse.
题目： According to the passage, doctors are most successful when they are（）. - A 、authoritative
- B 、logical
- C 、emotional
- D 、scientific
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参考答案【正确答案：A】
第四段As for Medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients to believe that he knows exactly what is wrong with them and exactly what they need to put them right…至于医药，任何一位医生都会确信他的工作在很大程度上不是临床治疗而是信念治疗。他看起来科学的方法使病人相信医生确切知道他们的病情所在以及需要什么加以救治…；最后一段They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement. 他们会把任何人包装成穿白大褂、看起来像无可置疑的权威。因此选A。
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