- 阅读理解A
题干:Nationally,anageingpopulationisaproblem.Butlocallyitcanbeaboon.Theover-50scontrol80%ofBritain'swealth,andliketospenditonhousesandhigh-streetshopping.Theyoung"generationrent",bycontrast,ispoor,distractibleandliabletoshoponline.Peopleagedbetween50and74spendtwiceasmuchastheunder-30soncinematickets.Between2000and2010restaurantspendingbythoseaged65-74increasedby33%,whiletheunder-30sspent18%less.Andwhiletheyoungstillstruggletofindwork,olderpeopleareretiringlater.Duringthefinancialcrisisfull-timeemploymentfellforeveryagegroupbuttheover-65s,andtherehasbeenarashofolderentrepreneurs.Pensionersalsosupporttheworkingpopulationbyvolunteering:some100retireesinChristchurchhelpoutasbusinessmentors.Eveniftheywantedto,mostsmalltownsandcitiescouldnotcapturethecoolkids.Mobileyoungprofessionalscluster,andgreatlyprefertoclusterinLondon.EvensupposedmeccaslikeManchesterareageing:clubsinthatcityarebecomingmembers-only.Townsthataimtooyoung,likeBracknellandChippenham,canfindtheirhighstreetsfullofclosedLaSenzas(alingeriechain)andstrugglingtattooparlours.Companiesoftenlagbehindlocalauthoritiesinworkingthisout.TheyareLondon-obsessed,andhavebeenslowtoappreciatethegrowingeconomicheftoftheold--whoareassumed,oftenwrongly,tostickwithproductstheylearnedtoloveintheiryouth.ButCaroylnFreemanofRevelationMarketingreckonsBritaincouldbeonthevergeofamarketingsurgedirectedatthegreypound,"similartowhatwesawwiththepink".Thewindowwillnotremainopenforever:soonthebabyboomerswillstarttoail,andnooneelsealivetodayislikelytohavesucharichretirement.Meanwhile,withtheover-50sholdingthepursestrings,thetownsthatdrawthemarelikelytogrowmoreandmorepleasant.Decentrestaurantsandniceshopsspringupinthefavouredhauntsoftheold,justastheydointhetrendy,revampedboroughsofLondon.LatimerHouse,aChristchurchfurniturestorefullofretroclothingand1940smusic,wouldnotlookoutofplaceinHackney.Improvedhighstreetsthenenticecustomersofallages.Indeed,gentrificationandgerontificationcanlookremarkablysimilar.Oldfolkandyounghipstersaresimilarlyfondofvinylandtypewriters,andwanderaboutinoutsizedspectacles.Somepeopleneverlosetheiredge.
题目: According to Caroyln Freeman of Revelation Marketing, (). - A 、the old stick with products they learned to love in their youth
- B 、the baby boomers also favour pink as we see
- C 、the grey market will not grow forever
- D 、Britain will have a marketing surge aiming at old folks

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【正确答案:D】
根据题干定位到第四段。原文指出But Caroyln Freeman of Revelation Marketing reckons Britain could be on the verge of a marketing surge directed at the grey pound,“similar to what we saw with the pink".由此可推断出D项“英国会掀起针对老人进行的市场营销热潮”为正确答案。A项“老人只会购买年轻时就认定了的产品”,与卡罗琳·弗里曼无关。B项“婴儿潮时期出生的人也喜欢粉色,像我们看到的那样”,是对原文的曲解。C项“老人市场不会永远发展”与卡罗琳·弗里曼无关,也与原文不符,原文The window will not remain open forever是说市场的机会转瞬即逝。

- 1 【阅读理解A】According to the passage, the way we dress().
- A 、provides clues for people who are critical of us
- B 、indicates our likes and dislikes in choosing a career
- C 、has a direct influence on the way people regard us
- D 、is of particular importance when we get on in age
- 2 【阅读理解A】 According to Christopher Bartlett what will improve "employability"?()
- A 、Ability to lay out one's talents to employers
- B 、Skills and knowledge accumulated from school education
- C 、Training opportunity and guidance offered by company
- D 、Being creative and ready to share collective wisdom
- 3 【阅读理解A】 According to the passage, doctors are most successful when they are().
- A 、authoritative
- B 、logical
- C 、emotional
- D 、scientific
- 4 【阅读理解A】 According to the passage, which of the following is TRUE?()
- A 、Cutting down alcohol use may help stop drug-abuse
- B 、Among the illegal drugs, cocaine is very popular among kids
- C 、Heavy pot smokers are heavy drinkers
- D 、Giving up pot smoking may contribute to abandoning other illegal drugs
- 5 【阅读理解A】 According to the passage, in which of the following ways does the pressure to appoint women to corporate boards differ from the pressure to employ women in the work force?()
- A 、Corporate boards are under less pressure because they have such a small number of openings
- B 、Corporate boards have received less pressure from stockholders, consumers, and workers within companies to include women on their boards
- C 、Corporate boards have received less pressure from the media and the public to include women on their boards
- D 、Corporations are not subject to statutory penalty for failing to include women on their boards
- 6 【阅读理解A】 According to banking executives, the higher bank fees may result from().
- A 、the slowdown of economy
- B 、low-interest bank accounts
- C 、the decrease of the number of bank investors
- D 、the increase of the number of credit-card holders
- 7 【阅读理解A】 According to the passage, people living around Gombe National Park improve their lives by().
- A 、receiving better education
- B 、giving birth to more babies
- C 、going abroad to learn new technology
- D 、seeking financial support from the USA
- 8 【写作】Suppose you are the marketing manager of ABC Company. You want to invite Pro. White to deliver a speech for the banquet that closes the meeting of the Asian Cement. Write him an email to 1) invite him to make a speech on the development of cement industry, and 2) express your appreciation. You should write about 100 words on the ANSWER SHEET. Do not sign you own name at the end of the letter. Use “Li Ming ” instead. Do not write the address.
- 9 【阅读理解A】According to Cass R. Sunstein, the findings of study can be used in the following fields EXCEPT the field of ( ).
- A 、warnings
- B 、alcoholism
- C 、health problems
- D 、self-control issues
- 10 【阅读理解A】Speaking of the online technology available for marketing, the author implies that_____.
- A 、the technology is popular with many Web users
- B 、businesses have faith in the reliability of online transactions
- C 、there is a radical change in strategy
- D 、it is accessible limitedly to established partners
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