- 阅读理解A
题干：Prettyinpink:adultwomendonotrememberbeingsoobsessedwiththecolor,yetitispervasiveinouryounggirls’lives.Itisnotthatpinkisintrinsicallybad,butitissuchatinysliceoftherainbowand,thoughitmaycelebrategirlhoodinoneway,italsorepeatedlyandfirmlyfusesgirls’identitytoappearance.Thenitpresentsthatconnection,evenamongtwo-year-olds,betweengirlsasnotonlyinnocentbutasevidenceofinnocence.Lookingaround,Idespairedatthesingularlackofimaginationaboutgirls’livesandinterests.Girls’attractiontopinkmayseemunavoidable,somehowencodedintheirDNA,butaccordingtoJoPaoletti,anassociateprofessorofAmericanStudies,itisnot.Childrenwerenotcolor-codedatalluntiltheearly20thcentury:intheerabeforedomesticwashingmachinesallbabiesworewhiteasapracticalmatter,sincetheonlywayofgettingclothescleanwastoboilthem.What’smore,bothboysandgirlsworewhatwerethoughtofasgender-neutraldresses.Whennurserycolorswereintroduced,pinkwasactuallyconsideredthemoremasculinecolor,apastelversionofred,whichwasassociatedwithstrength.Blue,withitsintimationsoftheVirginMary,constancyandfaithfulness,symbolisedfemininity.Itwasnotuntilthemid-1980s,whenamplifyingageandsexdifferencesbecameadominantchildren’smarketingstrategy,thatpinkfullycameintoitsown,whenitbegantoseeminherentlyattractivetogirls,partofwhatdefinedthemasfemale,atleastforthefirstfewcriticalyears.Ihadnotrealizedhowprofoundlymarketingtrendsdictatedourperceptionofwhatisnaturaltokids,includingourcorebeliefsabouttheirpsychologicaldevelopment.Takethetoddler.Iassumedthatphasewassomethingexpertsdevelopedafteryearsofresearchintochildren’sbehavior:wrong.Turnsout,accordingtoDanielCook,ahistorianofchildhoodconsumerism,itwaspopularisedasamarketingtrickbyclothingmanufacturersinthe1930s.Tradepublicationscounselleddepartmentstoresthat,inordertoincreasesales,theyshouldcreatea“thirdsteppingstone”betweeninfantwearandolderkids’clothes.Itwasonlyafter“toddler”becameacommonshoppers’termthatitevolvedintoabroadlyaccepteddevelopmentalstage.Splittingkids,oradults,intoever-tiniercategorieshasprovedasure-firewaytoboostprofits.Andoneoftheeasiestwaystosegmentamarketistomagnifygenderdifferences–orinventthemwheretheydidnotpreviouslyexist.
题目： We may learn from Paragraph 4 that department stores were advised to （）. - A 、classify consumers into smaller groups
- B 、attach equal importance to different genders
- C 、focus on infant wear and older kids' clothes
- D 、create some common shoppers' terms
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参考答案【正确答案：A】
A. 将消费者分为更细的群体；B. 把不同性别放在同等重要的地位；C. 聚焦于婴儿和稍大一些孩子的服装 D. 创造一些共同的消费术语
Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. (把儿童，成人分为更小的分类是增长利润的有效方法），故把消费者细分是给百货商场的建议，即A为正确答案。
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